ISBN-13: 9781412970099 / Angielski / Miękka / 2010 / 192 str.
For today's students and journalists, knowing how to build a Web site is not enough -- knowing how to craft a news story for maximum impact via the Web is a must in today's media-saturated world. Drawing on interviews from more than 30 award-winning online journalists, editors, and producers (from such operations as NYTimes.com, WSJ.com, MSNBC.com and washingtonpost.com), author David Craig helps students understand the meaning, importance, and elements of journalistic excellence in today's online environment.Organized around four elements of online excellence--comprehensiveness, speed and accuracy, open-endedness in story development, and conversation with users--the book provides detailed discussions of multimedia projects, blogs, user-generated content, and breaking news. In addition, it examines the connection between ethics and excellence in order to more critically evaluate the work and practices of online journalismKEY FEATURES &BAD: amp; BENEFITS: The book explores the practical and theoretical importance of focusing on excellent work in online journalism and the barriers to excellence -- particularly important at a time when the definition of a journalist is shifting and the standards of online journalism are not fully established.Via extensive use of quotes and examples, the book shows how seasoned professionals think about elements of Web journalism and provides specific models of excellence to which students can apply their technical skills.Companion Web site contains links with specific examples discussed in the book, excerpts from interview transcripts, and audio segments. In addition, new examples will added to keep the book's examples from going out of date quickly.'I think it is a great idea and will fill a need, both for my class and other, more skills-oriented online journalism courses. I like that it includes ethics but goes beyond that the four elements of excellence on the Web go to the unique characteristics of t