For today's students and journalists, knowing how to build a Web site is not enough -- knowing how to craft a news story for maximum impact via the Web is a must in today's media-saturated world. Drawing on interviews from more than 30 award-winning online journalists, editors, and producers (from such operations as NYTimes.com, WSJ.com, MSNBC.com and washingtonpost.com), author David Craig helps students understand the meaning, importance, and elements of journalistic excellence in today's online environment.Organized around four elements of online excellence--comprehensiveness, speed and...