ISBN-13: 9780415210768 / Angielski / Twarda / 1999 / 420 str.
ISBN-13: 9780415210768 / Angielski / Twarda / 1999 / 420 str.
This brief, student-friendly guide focuses on the kinds of persuasion employed by business people in their day-to-day work. It considers such factors as organizational relationships and culture, and the context of every persuasive act of communication. The text covers relevant subjects such as: appealing to and motivating different kinds of people; enhancing credibility; developing working relationships; being influential within the organizational hierarchy; and gaining compliance and agreement with ideas. It should prepare students for their successful future in business - and life - by offering them specific advice and strategies for numerous persuasive situations, and teaches them how to state their position clearly, provide reasons to support that position, choose evidence that supports those reasons and make them all fit together logically.