This brief, student-friendly guide focuses on the kinds of persuasion employed by business people in their day-to-day work. It considers such factors as organizational relationships and culture, and the context of every persuasive act of communication. The text covers relevant subjects such as: appealing to and motivating different kinds of people; enhancing credibility; developing working relationships; being influential within the organizational hierarchy; and gaining compliance and agreement with ideas. It should prepare students for their successful future in business - and life - by...