This brief, student-friendly guide focuses on the kinds of persuasion employed by business people in their day-to-day work. It considers such factors as organizational relationships and culture, and the context of every persuasive act of communication. The text covers relevant subjects such as: appealing to and motivating different kinds of people; enhancing credibility; developing working relationships; being influential within the organizational hierarchy; and gaining compliance and agreement with ideas. It should prepare students for their successful future in business - and life - by...
This brief, student-friendly guide focuses on the kinds of persuasion employed by business people in their day-to-day work. It considers such factors ...
Routledge is now re-issuing this prestigious series of 204 volumes originally published between 1910 and 1965. The titles include works by key figures such asC.G. Jung, Sigmund Freud, Jean Piaget, Otto Rank, James Hillman, Erich Fromm, Karen Horney and Susan Isaacs. Each volume is available on its own, as part of a themed mini-set, or as part of a specially-priced 204-volume set. A brochure listing each title in the International Library of Psychology series is available upon request.
Routledge is now re-issuing this prestigious series of 204 volumes originally published between 1910 and 1965. The titles include works by key figures...
