Customer Service in the Information Environment

ISBN-13: 9783598243622 / Angielski / Twarda / 1994 / 144 str.

Guy St Clair

Opis

Information is a consumer-driven commodity: the very existence of libraries and information centers is based on the patrons' need for specific information or material.This book outlines the reasons for developing and implementing a formal customer service program and provides specific techniques for establishing such programs in libraries and information centers. Topics covered include the library user as a customer, defining the library's roles, user surveys and survey analysis, and more.

Spis treści

Frontmatter -- Introduction to the series -- Contents -- Foreword -- Part I. Customer service: an introduction -- Chapter One. Definitions and concepts -- Chapter Two. Why be concerned about customer service? -- Part II. Initial stages -- Chapter Three. Defining the role of the information service unit -- Chapter Four. Informal - and not-so-informal - intelligence gathering -- Chapter Five. Defining the market and selecting specific user groups -- Part III. The players -- Chapter Six. Nurturing the culture: management and staff together -- Chapter Seven. Whose information is it anyway? Involving users in the process -- Part IV. Key tools -- Chapter Eight. The needs analysis, user survey and the information audit -- Chapter Nine. The marketing information system -- Chapter Ten. Designing and implementing the Customer Service Plan -- Part V. Benefits to the customer/user -- Chapter Eleven. Quality assurance, standards and quality services -- Chapter Twelve. Follow-up and analysis, evaluation, and measurement -- Selected bibliography -- Index