Communication Research Measures: A Sourcebook

ISBN-13: 9780415871464 / Angielski / Miękka / 2009 / 400 str.

Rebecca B. Rubin

Opis

Presents a variety of scales that measure a number of important communication construct, and are drawn from areas of interpersonal, mass, organizational, and instructional communication - areas in which the use of formal, quantitative scales is well developed.

Spis treści

Contents: Introduction. Part I: Measurement Trends and Issues. P. Kearney, M.J. Beatty, Measures of Instructional Communication. R.B. Rubin, E.E. Graham, Measures of Interpersonal Communication. A.M. Rubin, E.M. Perse, Measures of Mass Communication. C.W. Downs, S. DeWine, H.H. Greenbaum, Measures of Organizational Communication. Part II: Measure Profiles.

O autorze

Rebecca B. Rubin (Kent State University, USA) (Author) , Alan M Rubin (Kent State University, USA) (Author) , Elizabeth E. Graham (Kent State University, USA) (Author) , Elizabeth M. Perse (University of Delaware, USA) (Author) , David Seibold (University of California at Santa Barbara, USA) (Author)