The development of communication as a discipline has resulted in an explosion of scales tapping various aspects of interpersonal, mass, organizational, and instructional communication. This sourcebook brings together scales that measure a variety of important communication constructs. The scales presented are drawn from areas of interpersonal, mass, organizational, and instructional communication--areas in which the use of formal, quantitative scales is particularly well developed.
Communication Research Measures reflects the recent important emphasis on developing and...
The development of communication as a discipline has resulted in an explosion of scales tapping various aspects of interpersonal, mass, organizatio...
Presents a variety of scales that measure a number of important communication construct, and are drawn from areas of interpersonal, mass, organizational, and instructional communication - areas in which the use of formal, quantitative scales is well developed.
Presents a variety of scales that measure a number of important communication construct, and are drawn from areas of interpersonal, mass, organization...
