Focus Groups: Theory and Practice

ISBN-13: 9781452270982 / Angielski / Miękka / 2014 / 224 str.

David W. Stewart; Prem N. Shamdasani

Opis

This widely-cited book offers a unique blend of theory and practice in a single, easy-to-read source. It provides a systematic treatment of the design, conduct, and interpretation of focus group data within the context of social science research and theory.