Shamdasani, Prem N.

Prem Shamdasani, Ph.D. is Associate Professor of Marketing; Associate Dean, Executive Education; Academic Director, Asia-Pacific Executive (APEX) MBA Program; Co-Director, Stanford-NUS Executive Program in International Management Program and Director, Advanced Management Program at the NUS Business School, National University of Singapore. He holds a BBA degree with first class honors from the National University of Singapore, and received his PhD in Marketing from the University of Southern California, Los Angeles. His research and teaching interests include Brand Management, New Product Mar...