ISBN-13: 9780879727055 / Angielski / Twarda / 2003
ISBN-13: 9780879727055 / Angielski / Twarda / 2003
Twelve scholarly essays looking the proverbial gift horse in its mouth and discovering some important information for marketing types and sociologists in the areas of gift giving behaviors and values. The essays define the perfect gift, self-gifts (shopping for comfort), cultural and ethnic differen