ISBN-13: 9780749432942 / Angielski / Miękka / 2001 / 153 str.
ISBN-13: 9780749432942 / Angielski / Miękka / 2001 / 153 str.
This manual was designed for anyone working in education who has a responsibility for developing a course, maximizing student numbers, ensuring quality, retention of students, and promoting their department, institution or education generally. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills. Drawing on the authors' experience, the book marshals theory, practice and case studies around real higher and further education issues. It covers all aspects of marketing and course promotion.