Gordon Muller-Seitz nahert sich dem Phanomen der positiven Emotionalitat im organisationalen Kontext aus der Perspektive des HRM an. Er entwickelt einen theoretischen Bezugsrahmen hinsichtlich der Entstehung positiver Emotionalitat und leitet davon konkrete praxeologische Gestaltungsoptionen zur Kultivierung positiver Emotionalitat ab.

Thomas C. Salditt zeigt eine Auswahl an aktuellen Herausforderungen fur die Handelsbranche auf, die den Effizienzdruck auf den einzelnen Handler erhohen. Unternehmensubergreifende Prozessinnovationen wie die RFID-Technologie konnen eingesetzt werden um diesem Druck zu begegnen.

Dragan Djuric looks at strategy tools from a process-ontological worldview as proposed by the Process Organization Studies discourse. Building on Wittgenstein's later philosophy he understands science and management as language games thereby developing a view of strategy tools as objects with both an ontological and a symbolic function. This perspective is contrasted with the traditional understanding of strategy tools as 'technologies of rationality' as well as with the practice-based view of strategy tools as 'boundary objects'.

Gorazd Ocvirk creates a comprehensive model for the strategic management of market niches, and provides a framework for the construction of a strategic management theory of market niches.

In spite of the acknowledged importance of WE, the concept was hitherto weakly understood, inconsistently defined, and lacked a clear conceptualization due to a lack of theoretical and empirical research. At practical level, the refined understanding will increase the leaders' ability to impact and manage their employees' WE levels.