Ekonomia i biznes

Two noted professors offer easily remembered rules for using history effectively in day-to-day management of governmental and corporate affairs to avoid costly blunders. "An illuminating guide to the use and abuse of history in affairs of state" (Arthur Schlesinger).

Offering a new answer to an age-old problem: the meaning of a just or equitable distribution of resources, Julian Le Grand examines the principal interpretations of equity used by economists and political philosophers. He argues that none captures the essence of the term as well as an alternative conception relating equity to the existence or otherwise of individual choice.

Le Grand shows that this conception is not only philosophically well-grounded but is also directly relevant to key areas of distributional policy. His theoretical argument is complemented by detailed discussion...

Global patterns of production and trade in manufactures have changed tremendously over the past two decades. The growth of world trade has been accompanied by a rapid increase in the number of products, suppliers and buyers involved in international markets. At the same time, the means by which manufacturers compete and collaborate have been changing. The great challenges that these developments pose for policy makers and practitioners provide the basic motive for this comprehensive assessment of the underlying forces and determinants that are reshaping the world's industrial map.

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's...

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.

Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising.

Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides...

Based on a groundbreaking study, analysing data on 200 management practices gathered over a 10 year period. Reveals the effectiveness of the 4+2 practices (4 primary and 2 of 4 possible secondary) practices that really matter -- the ones that, if followed rigorously, ensure sustained business success. With a new introduction by the authors.

With hundreds of well-known management practices and prescriptions promoted by consultants and available to business, which are really effective and contribute to the growth and continued success of a company? Which do little...

Second Acts is a guide to reinventing your life. Whether you wish to change careers, move to a more desirable part of the country, start a business, write a novel, or drop everything to pursue a life dream, Stephen Pollan offers a powerful message ofhope and guidance that has benefited his own clients.

Through a series of exercises, you will develop a comprehensive "script" for your second act--a step-by-step action plan that will lead you to the life you've always wanted.

Everyone is a salesperson Over four million people have reaped the lifetime benefits of The One Minute Manager, Spencer Johnson's phenomenal bestseller. Now Dr. Johnson reveals the unique secrets of salesmanship that can make you a success in all aspects of your life and work. Sell yourself... and you can sell anything.

Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day -- as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: "What makes the truly exceptional companies different from the comparison companies and what were the common practices these enduringly great companies followed...

Who Says Elephants Can't Dance? sums up Lou Gerstner's historic business achievement, bringing IBM back from the brink of insolvency to lead the computer business once again.Offering a unique case study drawn from decades of experience at some of America's top companies -- McKinsey, American Express, RJR Nabisco -- Gerstner's insights into management and leadership are applicable to any business, at any level. Ranging from strategy to public relations, from finance to organization, Gerstner reveals the lessons of a lifetime running highly successful companies.

• Are you burdened with the tax debt of a current or former spouse?
• Have you just received an IRS computerized or "correction" notice?
• Are you in danger of having your property seized?
• Has your tax return been selected for an audit?
• Is the IRS knocking on your door?

If you've answered "yes" to any of these questions, you're not alone: more than twenty-five million taxpayers are faced with the terrifying prospect of dealing with audits, assessments, or other IRS problems every year. But with all the books devoted to how to prepare your taxes, there's never been...