Ekonomia i biznes

"For anyone who needs to understand different types of life insurance, as well as considerations for purchasing and managing policies, this book should be on your nearby reference shelf. If you've frequently found yourself fumbling around with terminology, such as the differences between variable, universal, and variable universal life (VUL) policies, you'll finally see some light through the haze." - MorningstarAdvisor.com

Life insurance doesn't have to be complex or intimidating. Ben Baldwin's completely revised and updated guidebook makes it clear and logical, discussing...

Written in question and answer format, this guide contains the information novice investors need to invest with confidence and safety. Topics covered include: what popular stock indexes say about the market; what mutual funds are; risk versus reward; basic analysis; and how to choose a broker.

To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture--the customer's heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing.

This strategy can help any company create an emotional bond with customers for a competitive advantage in the marketplace. Emotion Marketing will reveal:
- How emotion works to cement customer loyalty
- The 3...

A brand's meaning--how it resonates in the public heart and mind--is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to...

In 1998, McGraw-Hill's The Electronic Day Trader became a worldwide phenomenon--and spent months on the Wall Street Journal, BusinessWeek, and New York Times bestseller lists. Now, this new paperback edition revisits the hardcover edition's electronic day trading techniques and mechanics, and adds a new introduction discussing today's evolving electronic day trading environment.

The Electronic Day Trader continues to give the reader a firsthand, no-holds-barred introduction to the world of electronic trading. The authors--accomplished veterans in this hot field--share trading philosophies...

Leadership Skills for Managers is an in-depth exploration of the abilities and qualities of a leader (as opposed to just a manager). Leadership attributes such as problem-solving, team-building, and communication are analyzed. Tools, techniques, and real-life examples help the reader develop a plan of action for transforming a vision of leadership into an implementable reality.

In today's euphoric bull market, everyone wants in. For millions of investors, however, even US$8 trades with Ameritrade cut too deeply into their pockets - and profits. But, there is a solution. Of the more than 45 million Americans who own stocks, more than 5 million are enrolled in dividend reinvestment programmes or direct stock purchase plans (leaving a large markt for new DRIP investors). These investors have defied conventional wisdom, showing that it doesn't take hundreds or thousands of dollars to launch a successful investing plan.

Is it cost-effective to add staff in a given area? Does a training program have a positive impacton costs and sales? In this era of increasing cost and budget justification, HR managers are under increasing pressure to measure performance, defend their budgets against outsourcing, and even to justify their own existence. This text provides a quantifiable method for accurately measuring the productivity of all major personnel functions. This allows the HR manager to communicate with senior management in the quantitative business language senior management understands. It also helps HR Managers...

How to understand--and profit from--reliable and easy-to-use indicators that are often overlooked by the popular press

Seven Indicators That Move Markets reveals easy-to-use indicators that have been shown to actually forecast where the financial markets are going next. These indicators, widely available in daily newspapers and on the Internet, provide continuously updated figures and data that describe what market users are thinking today--and where the markets could be headed tomorrow.

This timely book shows savvy investors where and when to look for these...

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:

• Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there
• Position a follower so...

The groundbreaking follow-up to the international bestseller--a hands-on guide to putting McKinsey techniques to work in your organization

McKinsey & Company is the most respected and most secretive consulting firm in the world, and business readers just can't seem to get enough of all things McKinsey. Now, hot on the heels of his acclaimed international bestseller The McKinsey Way, Ethan Rasiel brings readers a powerful new guide to putting McKinsey concepts and skills into action--The McKinsey Mind. While the first book used case studies and anecdotes from...

This guide aims to provide objective, time-tested methods for evaluating the advantages and disadvantages of investing in mutual funds to determine the best for your needs. It covers items including the various types available, how to use the Internet for mutual fund investing and strategies for maximizing your return of investment. The second, expanded edition includes extensive changes based on the Internet as a tool for investing, from how to find the best information to how to harvest on-line. The new material also includes risk tolerance tests and risk control techniques.

Praise for Financial Analysis Tools and Techniques

"Bona fide treasury for executives, managers, entrepreneurs. Have long used this great work in corporate & university programs. Uniquely makes the arcane clear."--Allen B. Barnes, Provost, IBM Advanced Business Institute

"A candidate for every consultant-to-management's bookshelf. Its beauty lies in the dynamic model of the business system and its management decision framework."--Stanley Press CMC, Book review in C2M Consulting to Management Journal

"Goes a long way to remove the mystery from business...

Presents the ideas and strategies of Jack Welch.

Famous "Work-Out" change-management tool explained by the people who helped develop it.

GE's legendary Work-Out program played a key role in the company's phenomenal success over the past decade and has been implemented in many other organizations. Now three executives and consultants who developed the original Work-Out approach at GE--often working directly with CEO Jack Welch--discuss the inner workings of Work-Out and their experiences at successfully implementing the program at GE.

Filled with effective assessment and decisionmaking tools, The GE Work-Out provides...

Recruiting on the Web is the most comprehensive and advanced guide to Internet recruiting available anywhere. It explains the best practices, creative ideas and recruiting tools used by the most forward-looking companies and professional recruiters to lower their recruiting costs, slash cycle time, and hire the very best candidates via the Web.

Recruiting on the Web will help recruiters and Human Resources professionals plan a Web-based recruiting campaign to quickly fill a position with the right candidate. It will also help managers, executives, and small-business...

Strategies for overcoming clock-watching clients, spilled coffee, and other sales nightmares--and closing the sale

Selling is tough, and what can go wrong often will. Successful salespeople know they must prepare themselves for every potential deal-killer. Beating the Deal-Killers provides situation-specific advice for anticipating problems, handling them deftly, and returning everyone's attention to the matter at hand--completing the sale.

More than just a valuable troubleshooting guide, however, this book by award-winning sales executive Stephen Giglio gives...

This guide aims to show telecom service providers how to manage efficiently both their technology advantages and back-end operations in order to survive the harsh economic environment. The book covers such topics as: using CRM to drive business; how globalization issues affect every carrier; how to deal with regulatory uncertainty; and the basics of billing - how not to go out of business.

Opportunities in Real Estate Careers offers you essential information about a variety of careers within real estate and includes training and education requirements, salary statistics, and professional and Internet resources.

Careers for Gourmets & Others Who Relish Food lets you explore the job market through the unique lens of your own interest. It reveals dozens of ways to pursue your passion for food and make a living--including the training and education needed to polish your hobby and interest into a satisfying career.