Kategoria BISAC: Technology & Engineering >> General

Examination of the work of scientific icons-Newton, Descartes, and others-reveals the metaphors and analogies that directed their research and explain their discoveries. Today, scientists tend to balk at the idea of their writing as rhetorical, much less metaphorical. How did this schism over metaphor occur in the scientific community? To establish that scientists should use metaphors to explain science to the public and need to be conscious of how metaphor can be useful to their research, this book examines the controversy over cloning and the lack of a metaphor to explain it to a public...

Provides the instructors of introductory technical communication courses with a set of resources for their classrooms.

Administrators of academic professional and technical communication (PTSC) programs have long relied upon lore--stories of what works--to understand and communicate about the work of program administration. Stories are interesting, telling, engaging, and necessary. But a discipline focused primarily on stories, especially the ephemeral stories narrated at conferences and deliberated at department meetings, usually suffice primarily to solve immediate problems and address day-to-day concerns and activities. This edited collection captures some of those stories and layers them with...

The world has changed profoundly since the publication of the influential book Technopoles of the World. As policy-makers and practitioners attempt to harness science, technology and innovation to create dynamic and vibrant cities many wonder how relevant Manuel Castells and Peter Hall's messages are today. Twenty years later, this book returns to their concepts and practices to update their message for the 21st century.

Making 21st Century Knowledge Complexes: Technopoles of the World Revisited argues that the contemporary technopole concept encompasses three...

Scholars, teachers, and practitioners of organizational, professional, and technical communication and rhetoric are target audiences for a new book that reaches across those disciplines to explore the dynamics of the Holocaust. More than a history, the book uses the extreme case of the Final Solution to illumine the communicative constitution of organizations and to break new ground on destructive organizational communication and ethics. Deadly Documents: Technical Communication, Organizational Discourse, and the Holocaust--Lessons from the Rhetorical Work of Everyday Texts starts with a...

Managing the Transition from Print to Electronic Journals and Resources: A Guide for Library and Information Professionals is a collection of essays from the leading authorities on print-to-e-resource transition - from library institutions of all sizes and levels of funding. This book will help librarians and information professionals to design, implement, and manage solutions to effectively provide online access to e-journals and e-resources. Special topics discussed include reconfiguring acquisition models, electronic resource management (ERM) systems, skill sets...

Aeromobilities is a collection of essays that tackle in many different ways the growing importance of aviation and air travel in our hypermobile, globalized world. Providing a multidisciplinary focus on issues ranging from global airports to the production of airspace, from airline work to helicopters, and from movement in airports to software systems, Aeromobilities seeks to enhance our understanding of space, time and mobility in the age of mass air travel. From Sao Paulo to Sydney, Aeromobilities draws on local experiences of airspaces to generate theory and...

Makeology introduces the emerging landscape of the Maker Movement and its connection to interest-driven learning. While the movement is fueled in part by new tools, technologies, and online communities available to today s makers, its simultaneous emphasis on engaging the world through design and sharing with others harkens back to early educational predecessors including Froebel, Dewey, Montessori, and Papert. "Makers as Learners (Volume 2)" highlights leading researchers and practitioners as they discuss and share current perspectives on the Maker movement and research on educational...

The inverse design approach is new to the built environment research and design community, though it has been used in other industries including automobile and airplane design. This book, from one of the pioneers of inverse design applications in the built environment, introduces the basic principles of inverse design and the specific techniques that can be applied to built environment systems. Chen's inverse design concept uses the desired enclosed environment as the design objective and inversely determines the systems required to achieve the objective.

The book discusses a...

Biometric technologies, such as finger- or facial-scan, are being deployed across a variety of social contexts in order to facilitate and guarantee identity verification and authentication. In the post-9/11 world, biometric technologies have experienced an extraordinary period of growth as concerns about security and screening have increased. This book analyses biometric systems in terms of the application of biopolitical power - corporate, military and governmental - on the human body. It deploys cultural theory in examining the manner in which biometric technologies constitute the body...