Kategoria BISAC: Sports & Recreation >> Soccer

Science and Football VI showcases the very latest scientific research into the variety of sports known as football. These include the games of association football, the rugby codes (union and league), and the national codes (American, Australian and Gaelic). The book aims to bridge the gap between theory and practice in football studies, and presents important new work in key areas such as:

Biomechanics

Sports medicine

Paediatric exercise science

Match analysis

Environmental physiology

Physiology of training

Fitness...

Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football as the apex of the contemporary football industry. Drawing upon key theories and concepts in sport marketing, it highlights the critical strategic and operational elements that underpin effective marketing in football clubs around the world.

From the English Premier League to Major League Soccer, this handbook addresses the most important developments in sponsorship, marketing...

Football is unquestionably the world s most popular and influential sport. There is no corner of the globe in which the game is not played or followed. More countries are affiliated to FIFA, football s governing body, than to the United Nations. The sport has therefore become an important component of our social, cultural, political and economic life. The "Routledge Handbook of Football Studies" is a landmark work of reference, going further than any other book in considering the historical and contemporary significance of football around the world.

Written by a team of leading sport...