Kategoria BISAC: Psychology >> Research & Methodology

While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings, has become integral to understanding the psychology behind consumer choices. This volume presents readers with theoretical and applied approaches to using qualitative research methods in ethnographic studies looking at consumer behavior. It brings together an international group of leading...

How to be a Researcher provides a strategic guide to the conduct of a successful research career within a university environment. Based on the author s extensive personal experience, it offers down-to-earth advice, philosophical guidance, and discussions of the political context of academic research.

This is not a research methods book, and the topics it covers are rarely discussed elsewhere. The bulk of the book provides practical advice on the development of essential skills and strategic approaches, covering questions such as:

• how to...

Reading is one of the most sophisticated demonstrations of human pattern recognition and symbolic processing skill. Skilled readers effortlessly comprehend written text at rates of at least 300 words per minute, despite the complex interactions between perceptual, cognitive and memory processes required for effective comprehension. Understanding how we achieve this remarkable feat has been a focus of investigation since the birth of experimental psychology.

Over the last two decades, visual word recognition has been at the forefront of developments in cognitive science. This book...

Many of our thoughts and decisions occur without us being conscious of them taking place; connectionism attempts to reveal the internal hidden dynamics that drive the thoughts and actions of both individuals and groups. Connectionist modeling is a radically innovative approach to theorising in psychology, and more recently in the field of social psychology. The connectionist perspective interprets human cognition as a dynamic and adaptive system that learns from its own direct experiences or through indirect communication from others.

Social Connectionism offers an...

How do the fundamental elements of experience impact on the practice of psychotherapy?

Dimensions of Psychotherapy, Dimensions of Experience explores the three basic elements of psychotherapy - time, space and number - summarising theory, setting it in context and bringing concepts to life with clinical illustrations.

Michael Stadter and David Scharff bring together contributions describing how each of these elements, as well as their simple and direct manifestations in the physical world, also combine to form the psychological dimensions of symbolic reality both in the...

How to be a Researcher provides a strategic guide to the conduct of a successful research career within a university environment. Based on the author's extensive personal experience, it offers down-to-earth advice, philosophical guidance, and discussions of the political context of academic research.

This is not a research methods book, and the topics it covers are rarely discussed elsewhere. The bulk of the book provides practical advice on the development of essential skills and strategic approaches, covering questions such as:

• how to...

Advancing work to effectively study, understand, and serve the fastest growing U.S. ethnic minority population, this volume explicitly emphasizes the racial and ethnic diversity within this heterogeneous cultural group. The focus is on the complex historical roots of contemporary Latino/as, their diversity in skin-color and physiognomy, racial identity, ethnic identity, gender differences, immigration patterns, and acculturation. The work highlights how the complexities inherent in the diverse Latino/a experience, as specified throughout the topics covered in this volume, become critical...