While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings, has become integral to understanding the psychology behind consumer choices. This volume presents readers with theoretical and applied approaches to using qualitative research methods in ethnographic studies looking at consumer behavior. It brings together an international group of leading...
While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consume...
This book examines how we perceive and understand abstract art in contrast to artworks that represent reality. The understanding embodied in this model is rooted in facet theory, mapping sentences and partially ordered analyses, which together provide a comprehensive understanding of the perceptual experience of abstract art.
This book examines how we perceive and understand abstract art in contrast to artworks that represent reality. The understanding embodied in this mode...
This book deals with philosophical aspects regarding the perception of spatial relationships in two and three-dimensional art. It provides a structural understanding of how art is perceived within the space created by the artwork, and employs a mapping sentence and partial order mereology to model perceptual structure. It reviews the writing of philosophers such as Paul Crowther and art theorists such as Krauss to establish the need for this research. The ontological model established Paul Crowther is used to guide an interactive account of his ontology in the interpretations of the...
This book deals with philosophical aspects regarding the perception of spatial relationships in two and three-dimensional art. It provides a struct...
