Kategoria BISAC: Political Science >> Political Process - Campaigns & Elections

Rose uses excerpts from advertising campaigns and government documents obtained through access to information legislation and archival data, much of which has been recently declassified and never before published, in this first comprehensive book-length investigation of state advertising. While its focus is on Canada, the book will be of interest to researchers of communications, politics, or advertising in any nation whose government advertises.

Modern advertising moved into the 20th century borne on many vehicles and distinguished by many techniques, three of the most frequently used being reason why advertising, celebrity endorsements, and pre-emptive claims. Best known for his reason why advertising, Albert Davis Lasker, president of the Lord & Thomas Agency of Chicago, championed all three techniques, helping Lucky Strike Cigarettes, Van Camp's Pork & Beans, and Sunkist Oranges become business successes. His least known but best work was in the political area, where he helped the Republicans gain control of Congress in 1918,...

Based on archival sources, this study considers political activities in Suffolk's two main constituencies over the course of the 18th century. Mining the records of an unusually rich provincial press, Sommers addresses many key questions of Hanoverian political historiography: the press, popular political expressions, women in politics, deference, and elite behavior. She focuses primarily on the second half of the century, a time marked by an increasingly sophisticated electorate that left considerable documentary evidence, to determine how politics actually developed in East Anglia, as...

As the 2000 presidential election suggests, the particular type of voting system employed in a given venue can impact the outcome of elections, not only within an individual state, but, as Fyfe and Miller explore, across the states as well. Yet the scholarly community has paid little attention to the nature and impact of voting systems on electoral outcomes to date.

Using Elazar's model of political culture in the American states as a logistical framework on which to build analysis of these voting systems, they indicate that culture is a fundamental variable to consider when attempting...

While the 2000 presidential election had a number of unique features, including the decisive role of the Supreme Court, it actually was quite similar to three earlier television-age campaigns. For the fourth time since 1960, an incumbent president retired and his party nominated the vice president as a potential successor. The nomination of the vice president has become so commonplace that we now expect it. Unfortunately, we lack theoretical explanations of why vice presidents win nominations while often losing the general election. Dover seeks to advance this needed theory.

Dover looks...

King provides the most comprehensive analysis to date of the reforms in the core institutions of democratic representation, political parties, elections, and legislatures that led the way from late 1998 through 2001. These reforms are placed in historical perspective, compared both with the electoral institutions of Suharto's New Order and with the first democratic election in 1955. King also examines the political struggles during the legislative process and identifies the compromises reached between hardliners and reformers. The new electoral policies are juxtaposed to actual practices...

Americans have a love-hate relationship with negative campaigning, claiming to despise it and ranting about how it turns off the electorate, while at the same time paying an increasing amount of attention to negative ads and tactics during ever-lengthening campaign seasons. Swint gathers the most compelling of these campaigns from the two Golden Ages of negative campaigning--1864 to 1892 and 1988 to the present--in addition to some that fall outside those demarcations, and ranks them in descending order, from No. 25 to No. 1. "Mudslingers" covers presidential, senatorial, gubernatorial,...

Krasno, the first scholar to draw on the Senate Study--a survey conducted by the National Election Study specifically to analyze Senate elections--clearly and compellingly disposes of previous explanations for the vulnerability of senators. He argues...

Stephen Elliott does not know what to think of American voters, this year's desperate and heated run for presidency, or the legitimacy of the political system. He doesn't know whether to love John Kerry or try to love Howard Dean or try, simply, to get excited about Politics. But what he does know is that most Americans are as confused, taxed and broken-hearted as he is.

Looking Forward To It is the chronicle of one ordinary fellow's skeptical -- and hilarious -- journey through the election process. It is on the campaign trail that he will meet washed-out campaign managers,...

The author describes the difficulties in the matter of supporting free elections. Devoting a chapter each to Cuba, Panama, Nicaragua, the Dominican Republic, Mexico, Haiti, Costa Rica, and Honduras, he reviews the record of U.S. efforts to deal with the problems of its Caribbean neighbors in the 1898-1933 era by this method.