Americans have a love-hate relationship with negative campaigning, claiming to despise it and ranting about how it turns off the electorate, while at the same time paying an increasing amount of attention to negative ads and tactics during ever-lengthening campaign seasons. Swint gathers the most compelling of these campaigns from the two Golden Ages of negative campaigning--1864 to 1892 and 1988 to the present--in addition to some that fall outside those demarcations, and ranks them in descending order, from No. 25 to No. 1. "Mudslingers" covers presidential, senatorial, gubernatorial,...
Americans have a love-hate relationship with negative campaigning, claiming to despise it and ranting about how it turns off the electorate, while ...
One of the most closely-watched and controversial aspects of modern political campaigning is the use of negative, attack tactics. This book examines the role played by negative campaigning through a national survey of professional political consultants.
One of the most closely-watched and controversial aspects of modern political campaigning is the use of negative, attack tactics. This book examines t...
