Kategoria BISAC: Language Arts & Disciplines >> Publishers & Publishing Industry

Anyone who pays attention to the popular press knows that the new media will soon make books obsolete. But predicting the imminent demise of the book is nothing new. At the beginning of the twentieth century, for example, some critics predicted that the electro-mechanical phonograph would soon make books obsolete. Still, despite the challenges of a century and a half of new media, books remain popular, with Americans purchasing more than eight million books each day. In How Books Came to America, John Hruschka traces the development of the American book trade from the moment of...

Little known today, Lydia Bailey was a leading printer in Philadelphia for decades. Her career began in 1808--when her husband, Robert, died, leaving her with the family business to manage--and ended in 1861, when she retired at the age of eighty-two. During her career, she operated a shop that at its height had more than forty employees, acted as city printer for over thirty years, and produced almost a thousand imprints bearing her name. Not surprisingly, sources reveal that she was closely associated with many of her now better-known contemporaries both in the book trade and beyond,...

One of the most puzzling lapses in accounts of the rise of the West following the decline of the Roman Empire is the casual way historians have dealt with Gutenberg's invention of printing. The cultural achievements that followed the fifteenth century, when the West moved from relative backwardness to remarkable, robust cultural achievement, would have been impossible without Gutenberg's gift and its subsequent widespread adoption across most of the world.

Richard Abel follows the radical cultural impact of the printing revolution from the eighth century to the Renaissance,...

"We want you to know you can do this Self-publishing is an opportunity for you to chase your dream, pursue your goals, and share your story."

Packed with practical information, "Self-Publish" is the book you have always wished you had. Offering insight gleaned from working with authors and studying the publishing industry, Erin and Teri Lynne have become the voice cheering, "You can do this " for those who choose to self-publish their books.

"Self-Publish" outlines four components of a great self-published work:

Content

Design and Layout

Audience

Marketing...