Kategoria BISAC: Language Arts & Disciplines >> Linguistics - General

This book develops a new framework for describing the structure of multimodal documents: how language, image, layout and other modes of communication work together to convey meaning. Building on recent research in multimodal analysis, functional linguistics and information design, the book examines the textual, visual, and spatial aspects of page-based multimodal documents and employs an analytical model to describe and interpret their structure using the concepts of semiotic modes, medium and genre. To demonstrate and test this approach, the study performs a systematic, longitudinal...

The 'Milestones' essays in Mass Communication and Society are reflective and analytical articles by the most notable scholars in the field. These classic essays address 21^st century issues from the pioneers of media and communication studies, including Elihu Katz on new media and social movements, George Gerbner on cultivation analysis, and Dietram Scheufele on political communication. As technologies evolve and mass communication becomes mobilized and democratized - more individual and also more social - these landmark scholars provide ideas about how established...

A Theory of Contemporary Rhetoric describes, explains, and argues the overarching theory of contemporary rhetoric. This current view of rhetoric brings together themes in the communication arts, including political literary criticism; bi- and multi-lingualism; multimodality; framing as an artistic and sociological device for composition and interpretation; literacy in the digital age; and the division between fiction and non-fiction in language/literature studies. Chapters explore the implications of rhetoric for particular aspects of the field. Discussions throughout the book provide...

The contents include empirical papers presenting new data that demonstrate both the theoretical and pedagogical threads of research. Aside from simply...

John C Marshall is one of the most influential neuropsychologists of his generation. His impact on the development of cognitive neuropsychology has been pivotal, particularly in the neuropsychology of language. This Festschrift in his honour brings together contributions from his colleagues and friends to celebrate this contribution and presents a comprehensive survey of contemporary and historical issues concerned with The Representation of Language in the Brain.

There are contributions on reading, naming, syntax, comprehension, foreign accent syndrome, progressive aphasia, the history...

For many writers writing in English today, English is but one of a number of languages, and by extension cultures, to which they have access. The question arises of the impact of this sometimes latent, sometimes explicit, multilingualism on generic and other literary forms and conventions. To what extent is English literature today a literature in translation in the sense that it is formed at the confluence of different literary and cultural traditions and is mediated or brokered by multilingual individuals? And to what extent might literary creativity today be premised on access to more...

Metaphor has long provided a rich way to speak about the unspeakable, to refer to delicate issues. Sex is one such area. This book follows a cognitive-linguistic and relevance-theoretic approach to the language of sex, considering metaphor as a bridge that brings together mind and language. It does this through the analysis of the antithetical mechanisms of verbal mitigation and offence. These two mechanisms are (more commonly know as) euphemism and (its lesser known companion term) dysphemism.

The volume reflects on the social and communicative functions that sexual...

Shifting the center of gravity from pulpits to parsonages, and from confident sermons to whispered doubts, this family narrative humanizes the Eliot saints, demystifies their liberal religion, and lifts up the largely unsung female vocation of practical ministry.

Spanning 150 years from the early 19th century forward, the narrative probes the women's defining experiences: the deaths of numerous children, the anguish of infertility, persistent financial worries, and the juggling of the often competing demands that parishes make on first ladies.

Here, too, we see the matriarch's...

This book focuses on the cross-cultural advertising communication and aesthetic issues of brands and brand slogans. Based on the pragmatic translating theories and case studies of a few classic brand translations, the book puts forward the Three Aesthetic Principles of translating brands. The book special features the cultural in addition to the business aspect of introducing China Time-honored Brands to foreign markets. Readers will learn about the great importance of the aesthetic issues and cultural communications in translating brands and brand slogans through this book.