Kategoria BISAC: Language Arts & Disciplines >> Communication Studies

Introducing Language in Use, second edition, provides a lively and accessible introduction to the study of language and linguistics. Drawing on a vast range of data and examples of language in its many forms, this book provides students with the tools they need to analyse real language in diverse contexts.

The second edition of this best-selling textbook has been fully revised and updated with entirely new chapters on Phonology and Sociolinguistics, two separate chapters on syntax and grammar, completely rewritten chapters on Multilingualism, Psycholinguistics and World...

This revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining Why Fiske Still Matters for today s students, followed by a discussion between former Fiske students Ron Becker, Elana Levine, Darrell Newton and Pamela Wilson on the theme of Structuralism and Semiotics, Fiske-Style . Both underline the continuing relevance of this foundational text in communication studies.

How can we study communication? What are the main theories and methods of approach?

This classic text provides a lucid, accessible introduction to the main authorities in the...

Multimodality is an innovative approach to representation, communication and interaction which looks beyond language to investigate the multitude of ways we communicate: through images, sound and music to gestures, body posture and the use of space.

The Routledge Handbook of Multimodal Analysis is the first comprehensive research tool kit for multimodal analysis, with 22 chapters written by leading figures in the field on a wide range of theoretical and methodological issues. It clarifies terms and concepts, synthesizes the key literature with in-depth exploration and illustrative...

Dynamic, rapid, and radical changes are transforming the communication professions, provoking major implications for ethics. Traditional boundaries blur as media converge; relentless competitive pressures cause some forms of communication to atrophy and permit others to explode; and technological advances occur daily. In this volume, a new generation of scholars take a fresh look at the manner in which ethical issues manifest themselves in their areas of research and suggest new agendas for future research.

This book addresses a wide range of questions from a variety of...

The Situated Organization explores recent research in organizational communication, emphasizing the organization as constructed in and emerging out of communication practices. Working from the tradition of the Montreal School in its approach, it focuses not only on how an organization's members understand the purposes of the organization through communication, but also on how they realize and recognize the organization itself as they work within it.

The text breaks through with an alternative viewpoint to the currently popular idea of 'organization-as-network, ' viewing...

Writing for the Web unites theory, technology, and practice to explore writing and hypertext for website creation. It integrates such key topics as XHTML/CSS coding, writing (prose) for the Web, the rhetorical needs of the audience, theories of hypertext, usability and architecture, and the basics of web site design and technology. Presenting information in digestible parts, this text enables students to write and construct realistic and manageable Web sites with a strong theoretical understanding of how online texts communicate to audiences.

Key features of the...

eHealth Applications: Promising Strategies for Behavior Change provides an overview of technological applications in contemporary health communication research, exploring the history and current uses of eHealth applications in disease prevention and management. This volume focuses on the use of these technology-based interventions for public health promotion and explores the rapid growth of an innovative interdisciplinary field.

The chapters in this work discuss key eHealth applications by presenting research examining a variety of technology-based applications. Authors...

With continuous advancements and an increase in user popularity, data mining technologies serve as an invaluable resource for researchers across a wide range of disciplines in the humanities and social sciences. In this comprehensive guide, author and research scientist Kalev Leetaru introduces the approaches, strategies, and methodologies of current data mining techniques, offering insights for new and experienced users alike.

Designed as an instructive reference to computer-based analysis approaches, each chapter of this resource explains a set of core concepts and analytical data...