Kategoria BISAC: Language Arts & Disciplines >> Communication Studies

Structural research in many ways is the most narrowly based of all the approaches to organizational communication. This book seeks to broaden the perspective by discussing the heuristic value of each of the four major approaches for examining the larger concept of structure.

This volume provides thorough coverage of some troublesome and seldom clarified issues that affect scholars who deal with nonprint media. When is it legitimate in teaching or publishing to quote a visual image from television, film or printed graphics? To quote the lines from a musical lyric? Why has the long tradition of fair use for printed material, which sanctions quoting without permission, been so slow in its extension to other media? How can scholars and publishers prudently behave in an area where media corporations are uncooperative or belligerent in dealing with requests to...

Communication is the key to progress. We must learn to communicate with other species or perish. We are not alone in this universe and we should be able to express our ideas and aspirations to other species because we may not meet on equal terms.

Following his previous book, "A Magic Life" and "Time Yoga," the author writes about communication and the philosophy of past, present, and future efforts to communicate. This is a non-technical book for the average reader who likes to think things out themselves.

The Communication Yearbook annuals publish diverse, state-of-the-discipline literature reviews across the field of communication. Sponsored by the International Communication Association, volumes offer insightful descriptions of research as well as reflections on the implications of those findings for other areas of the discipline. Editor Christina S. Beck presents a diverse, international selection of articles that highlight empirical and theoretical intersections in the communication discipline.

The Routledge Companion to Semiotics provides the ideal introduction to semiotics, containing engaging essays from an impressive range of international leaders in the field.

Topics covered include:

• the history, development and uses of semiotics
• key theorists, including Saussure, Peirce and Sebeok
• crucial and contemporary topics such as biosemiotics, sociosemiotics and semioethics
• the semiotics of media and culture, nature and cognition

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• Introduces students to the core issues listening theory and practice
• Includes student friendly features such as editorial introductions to each section and questions for further reflection at the end of each chapter
• Discussion ranges from historical perspectives to present theory, to teaching and...

Richard M. Weaver (1910-1963) was one of the leading rhetoricians of the 1950s, whose philosophical and pedagogical writings helped revitalize interest in rhetoric. His rhetorical contributions are difficult to separate from his conservative stances on social and political issues; and, indeed, he espoused the cultural role of rhetoric, conceiving of his intellectual task as one of reinventing a philosophical conservatism and employing rhetorical theory to oppose liberalism and modernism. Today, his politics would be viewed as extreme by liberals, feminists, and civil libertarians; on the...

Rumors may be the oldest medium of mass communication of information or ideas. Even before there were newspapers, radio, or television, rumors communicated by word-of-mouth made and shattered reputations, and set off riots and wars. Yet contrary to predictions, rumors continue to thrive, in spite of and parallel to mass media.

What accounts for the puzzling persistence and continuing significance of this little-studied social phenomenon? Jean-No;el Kapferer examines the theory and practice of rumors, focusing on specific areas such as entertainment, criminal behavior, business and...

The true pioneers in electronic publishing put their bibliographic databases on tape and online in the 1960s. Nearly all of them had long experience with compiling information for distribution in printed form and a strong market connection. As a result of Soviet advances in science and space technology, American government support for information science and academic libraries flowed freely for a little over a decade, making possible tremendous advances in technology, in retrieval techniques and in sophisticated coverage. Advances in information technology and market conditions have...

The development of technology and the hunger for information has caused a wave of change in daily life in America. Nearly every American's environment now consists of cable television, video cassette players, answering machines, fax machines, and personal computers. Schement and Curtis argue that the information age has evolved gradually throughout the twentieth century. National focus on the production and distribution of information stems directly from the organizing principles and realities of the market system, not from a revolution sparked by the invention of the computer.

Now...

Although television is now dominant, radio surprisingly remains a medium of unparalleled power and importance. Worldwide, it continues to be the communications vehicle with the greatest outreach and impact. Every indicator--economic, demographic, social, and democratic--suggests that far from fading away, radio is returning to our consciousness, and back into the cultural mainstream.

Marilyn J. Matelski reviews radio's glory days, arguing that the glory is not all in the past. B. Eric Rhoads continues Matelski's thoughts by explaining how and why radio has kept its vitality. The...

The legion of fans who refuse to believe that Elvis Presley died August 16, 1977 has been a major force behind the ever-expanding, elusive, and enduring Elvis myth during the past seventeen years. This network of fervent true believers engages in activities that include a melange of sightings and conspiracy theories. Mass media coverage of these phenomena has evolved from the underground grass-roots level to widespread publicity with social, religious, commercial, and ideological underpinnings. In True Disbelievers, R. Serge Denisoff and George Plasketes examine the implications of various...