Kategoria BISAC: Language Arts & Disciplines >> Communication Studies

Rhetoric in the Flesh is the first book-length ethnographic study of the gross anatomy lab to explain how rhetorical discourses, multimodal displays, and embodied practices facilitate learning and technical expertise and how they shape participants perceptions of the human body. By investigating the role that discourses, displays, and human bodies play in the training and socialization of medical students, T. Kenny Fountain contributes to our theoretical and practical understanding of the social factors that make rhetoric possible and material in technical domains. Thus, the book also...

This work establishes a contemporary profile of virtue in professional media practice. Author Patrick Lee Plaisance examines the experiences, perspectives, moral stances, and demographic data of two dozen professional exemplars in journalism and public relations. Plaisance conducted extensive personal "life story" interviews and collected survey data to assess the exemplars' personality traits, ethical ideologies, moral reasoning skills and perceived workplace climate.

The chosen professionals span the geographic United States, and include Pulitzer Prize winners and trendsetting PR...

Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. Utilizing data from one of the largest studies ever conducted in the field, and representing the perspectives of 4,500 practitioners, private and state-run companies, communication agencies, government agencies, and nonprofits, this work advances a theory of integrated leadership in public relations and highlights future research needs and educational implications.

This volume is...

Despite a vast amount of study, literacy is still a very confused topic, which requires the integration of findings from different areas. Reading and writing are psychological skills, but they are also linguistic skills (since people read and write meaningful language) and social skills (since written language serves particular functions in different societies). In this book Michael Stubbs provides a basis for a sociolinguistic theory of literacy. He believes that a systematic theory of literacy must be based on an understanding of a number of factors, such as the relationship between...

Rhetorical scholarship has for decades relied solely on culture to explain persuasive behavior. While this focus allows for deep explorations of historical circumstance, it neglects the powerful effects of biology on rhetorical behavior - how our bodies and brains help shape and constrain rhetorical acts. Not only is the cultural model incomplete, but it tacitly endorses the fallacy of human exceptionalism. By introducing evolutionary biology into the study of rhetoric, this book serves as a model of a biocultural paradigm. Being mindful of biological and cultural influences allows for a...

Following the move by Chiang Kai-shek and the Chinese Nationalist Party Kuomingtang (KMT) to Taiwan after losing the Chinese civil war to the Chinese Communist Party (CCP) in the late 1940s, and Chiang's subsequent lifelong vow to reclaim the mainland, "China " has occupied-if not monopolized-the gaze of Taiwan, where its projected images are reflected. Whether mirror image, shadow, or ideal contrast, China has been, and will continue to be, a key reference point in Taiwan's convoluted effort to find its identity.

Language, Politics and Identity in Taiwan traces the...

• An in-depth analysis of how cultural factors influence translation, document design, and visual communication
• A review of approaches for addressing the issue of international communication in a range of classes and training sessions
• A summary of strategies for engaging in effective e-learning in international contexts
• A synopsis of how to incorporate...

This book analyzes mobile gaming in the Asian context and looks into a hitherto neglected focus of inquiry a localized mobile landscape, with particular reference to young Asians engagement with mobile gaming. This edition focuses not only on the remarkable success of local mobile games, but also on the significance of social milieu in the development of Asian mobile technologies and gaming culture. It analyzes the growth of the current mobile technologies and mobile gaming not as separate but as continuous developments in tandem with the digital economy. It is of interest to both...