Kategoria BISAC: Design >> Graphic Arts - Commercial & Corporate

Following the success of the previous titles in the Art series, Promo-Art features the best in international card design, from business cards designed according to strict briefs, to invitations produced with total creative freedom. Detailed captions discuss how the considered use of artwork, typography, paper stock, and printing and finishing techniques can help you achieve successful promotional art.

More than any other form of print design, the physical quality of a card can have an impact on its recipient,...

Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers.

Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketing-speak and...

Flip Charting Quick Guide and Handy Hints has been developed as an introduction to flip charting for facilitators, trainers, corporate managers and anyone that is seeking a dynamic and engaging way to run face to face presentations.
It has been designed to be simple to follow and easy to refer back to when preparing for a presentation.
This book introduces readers to the concept of flip charting and why flip charting presentations can engage an audience more effectively than technical presentations. The simplicity of the book encourages confidence in readers to experiment with...

The projects shown in this book create extraordinary effects that make us doubt and fall for their magic. Waves and mazes, overlapping images, the stereoscopic vision tricks of graphic or space designs, the works showcased are wonderful examples of what an optical illusion is and how it tickles our mind.

QuarkXPress 2016 brings new power to delight the eye and intrigue the mind, in print and online.

This is a book about Desk Top Publishing - a trade that goes back more than two thousand years - not merely Desktop Publishing, a word for a new category of software coined in the 1980s. It condenses 30 years of DTP, print and digital experience into 356 pages, suitable for novice and expert alike.

Working from the basics, it covers mastering publishing, digital, deep features such as job jackets and automation, and lists and explains every panel, palette, menu and function of QuarkXPress...

Good information gives designers a competitive advantage. Understanding the wishes of a client and the needs and preferences of their audience drives innovation. The ability to gather research, analyze findings, and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design research is and why it is necessary, outline proven techniques and methods, and explain how to incorporate them into any creative process.

A Designer's Research...

Interaction Design explores common pitfalls, effective workflows and innovative development techniques in contemporary interaction design by tracking projects from initial idea to the critical and commercial reception of the finished project.

The book is divided into six chapters, each focusing on different aspects of the interaction design industry. Exploring design projects from around the world, the authors include examples of the processes and creative decisions behind:

- Apps, games and websites
- Responsive branding
- Complex, large-scale services
-...