Ladislav Sutnar: Visual Design in Action

ISBN-13: 9783037784242 / Angielski / Twarda / 2015 / 188 str.

Reto Caduff; Steven Heller

Opis

Sutnar's brilliant structural systems for clarifying otherwise dense industrial data placed him in the pantheon of Modernist pioneers and made him one of the visionaries of what is today called -information design.- Visual Design in Action is a snapshot of Sutnar's American period (1939-1976), and includes graphics for Carr's Department Store, advertisements for the Vera Neumann Company, identity for Addo-X, and other stunningly contemporary works. He is best known for his total design concept for the Sweets Catalog Service and lesser known for introducing the parenthesis as a way to typographically distinguish the area code from the rest of a phone number. Visual Design in Action is a testament to the historical relevance of Modernism and the philosophical resonance of Sutnar's focus on the functional beauty of total clarity. This reprint of Visual Design in Action (originally published in limited quantities in 1961) is as spot-on about the power of design and -design thinking- as it ever was.

O autorze

STEVEN HELLER war 33 Jahre lang Art Director der New York Times. Momentan ist er stellvertretender Leiter des Studiengangs MFA Design an der New Yorker School of Visual Arts (SVA), Berater des Präsidenten der SVA und schreibt für die New York Times Book Review.RETO CADUFF hat in der Schweiz Typografie studiert. Heute arbeiteter als Fotograf und Regisseur für Film und Fernsehen. Er hat beim preisgekrönten Film "The Visual Language of Herbert Matter" Regie geführt.