Getting the Most from Your Yellow Pages Advertising: Maximum Profit at Minimum Cost
ISBN: 9780978732103 / Angielski / Miękka / 300 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The completely-updated third edition of the classic 'bible of Yellow Pages advertising." Expert answers, based on the latest research, to all the questions Yellow Pages advertisers ask-and to those they never ask but should. .How much should I be spending? .What kind of ads should I have? .How big should those ads be? .What headings should I be under? .What directories (print and/or online) should I be advertising in? How important is ad placement? What about color? How can I make cheaper ads work for me? How can I be sure my Yellow Pages ads are working? Plus a complete step-by-step program...
The completely-updated third edition of the classic 'bible of Yellow Pages advertising." Expert answers, based on the latest research, to all the ques...
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86,72 zł |
Changing the World Is the Only Fit Work for a Grown Man
ISBN: 9780957151505 / Angielski / Miękka / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This is the story of a sixties adman who harnessed the big ideas of his age and set out to reinvent advertising - and then change the world. In so doing he introduced interactive, PR-generating stunts, and social media - way back in the 1960s. Then he used them to save the Grand Canyon, kick-start the Green Movement, free a Caribbean island and launch Wired magazines patron saint, Marshall McLuhan. And he did it all with a flamboyance that inspired the likes of Tom Wolfe, John Steinbeck and the makers of the counterculture. His name was Howard Luck Gossage. These are his life and times.
This is the story of a sixties adman who harnessed the big ideas of his age and set out to reinvent advertising - and then change the world. In so doi...
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92,45 zł |
Advertising: A Very Short Introduction
ISBN: 9780199568925 / Angielski / Miękka / 160 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. John Wanamaker famously observed that "half the money I spend on advertising is wasted; the trouble is, I don't know which half." Indeed, though advertising is pervasive in our society, how it works (if and when it works) is not a question most of us can answer. In this Very Short Introduction, Winston Fletcher, a seasoned advertising veteran with extensive inside knowledge, offers an illuminating look at this billion-dollar business, dispelling some of the myths and misunderstandings surrounding the industry. Fletcher offers a short history of advertising and explains how the industry works...
John Wanamaker famously observed that "half the money I spend on advertising is wasted; the trouble is, I don't know which half." Indeed, though adver...
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45,56 zł |
Cambodian Shop Signs
ISBN: 9781934431931 / Angielski / Twarda / 60 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. An exuberant journey through what might be called the Golden Age of Outdoor Advertising in Cambodia. From 1990-2000, small businesses blossomed, in contrast to the preceding decades when the Khmer Rouge and Vietnamese regimes suppressed or vigorously regulated entrepreneurial ventures. As free enterprise spread, so did an abundance of eye-catching, creative, hand-painted shop signs. Inspired by the simple beauty, and often humor, of their folk-art style, public health officer Joel Montague began collecting these unique advertising images in 1991. The Boston Center for the Arts and the Fowler...
An exuberant journey through what might be called the Golden Age of Outdoor Advertising in Cambodia. From 1990-2000, small businesses blossomed, in co...
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145,81 zł |
The Poster: Art, Advertising, Design, and Collecting, 1860s-1900s
ISBN: 9781611686166 / Angielski / Miękka / 432 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Poster: Art, Advertising, Design, and Collecting, 1860s-1900s is a cultural history that situates the poster at the crossroads of art, design, advertising, and collecting. Though international in scope, the book focuses especially on France and England. Ruth E. Iskin argues that the avant-garde poster and the original art print played an important role in the development of a modernist language of art in the 1890s, as well as in the adaptation of art to an era of mass media. She moreover contends that this new form of visual communication fundamentally redefined relations between word and...
The Poster: Art, Advertising, Design, and Collecting, 1860s-1900s is a cultural history that situates the poster at the crossroads of art, design, adv...
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218,40 zł |
Advertising Openers: A Guide to Beer Openers & More
ISBN: 9780764346774 / Angielski / Twarda / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This valuable and expansive guide to advertising openers of all sorts features over 1,500 images picturing more than 2,800 openers and corkscrews. It is the ultimate guide to bottle openers. Whether you are interested in flat figural, key shape, wire formed, souvenir, and multipurpose openers or lifters, piercers, can keys, and smokers tools, you will find them here. Part 1 groups beer advertising openers and corkscrews in an alphanumeric system. Part 2 has special chapters on manufacturers' openers, beverage openers, can keys, smoker's tools, souvenir openers, and World's Fair openers....
This valuable and expansive guide to advertising openers of all sorts features over 1,500 images picturing more than 2,800 openers and corkscrews. It ...
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398,53 zł |
Winter Sports in Vintage Poster Art: Snow, Luxury & Pleasure
ISBN: 9783037681855 / Angielski / Twarda / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. For more than 100 years, winter sports have been an integral part of the image of mountainous regions. Skiing in particular became the in activity for the rich and beautiful during the roaring twenties. This book documents the stylistic development while presenting in different chapters the most beautiful and exceptional posters of the era.
For more than 100 years, winter sports have been an integral part of the image of mountainous regions. Skiing in particular became the in activity for...
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cena:
272,73 zł |
The Branding of Polaroid
ISBN: 9780871550019 / Angielski / Miękka / 146 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. How we beat Eastman Kodak and its little yellow boxes in the marketplace despite a clunky product and an irrelevant corporate name. Paul Giambarba was Polaroid's first art director and creator of corporate image development and product identity.
How we beat Eastman Kodak and its little yellow boxes in the marketplace despite a clunky product and an irrelevant corporate name. Paul Giambarba was...
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cena:
173,66 zł |
Art Chantry Speaks: A Heretic's History of 20th Century Graphic Design
ISBN: 9781627310093 / Angielski / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "There used to be a time when designers were trained in the history of composition.Now you just buy a fuckin' piece of software and now you've become a designer." "Art Chantry . . . Is he a Luddite?" asks a Rhode Island School of Design poster promoting a Chantry lecture. "Or is he a graphic design hero?" For decades this avatar of low-tech design has fought against the cheap and easy use of digital software. Chantry's homage to expired technology, and his inspired use of Xerox machines and X-Acto blade cuts of printed material, created a much-copied style during the grunge period and... "There used to be a time when designers were trained in the history of composition.Now you just buy a fuckin' piece of software and now you've beco... |
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108,45 zł |
THE MODEL'S HANDBOOK 2nd ed.: or How to find and trap a modeling (or acting) assignment
ISBN: 9780986281501 / Angielski / Miękka / 102 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Model's Handbook was first written in 1982 in response to a request from Simorgh Modeling and Talent Agency, Phoenix, AZ. At that time, I had worked a little in film, been a successful fashion and commercial photographer, worked as a local casting agent for a few Hollywood films, and was a SAG/AFTRA agent. Since then, I have worked on many more films, commercials, stage productions, music events with headliners, photo shoots, documentaries, television shows, and web productions. It is amazing how much you can do in over 46 years. The goal then was to help new models and actors understand...
The Model's Handbook was first written in 1982 in response to a request from Simorgh Modeling and Talent Agency, Phoenix, AZ. At that time, I had work...
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cena:
86,86 zł |
Vertex Awards Volume II: International Private Brand Design Competition
ISBN: 9780991522040 / Angielski / Twarda / 202 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The 2014 Vertex Awards private brand/private label/own brand entrants included more than 250 entries from 21 countries and 55 retailers. This year's winners comprised the first ever entrants from Asia and Africa joining a truly global list of entrants from Angola, Australia, Brazil, Canada, China, Denmark, Hong Kong, Italy, Malaysia, the Middle East, The Netherlands, New Zealand, Poland, Portugal, Singapore, Spain, Taiwan, the United Kingdom and the United States. Take a look and you will discover outstanding design from all around the world. Retailers are playing to win and creating...
The 2014 Vertex Awards private brand/private label/own brand entrants included more than 250 entries from 21 countries and 55 retailers. This year's w...
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cena:
263,06 zł |
101 Things I Learned in Advertising School
ISBN: 9780451496713 / Angielski / Twarda / 216 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned(R) series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals.
The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned(R) series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting,... Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned(R) series is a perfect resource for student...
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cena:
82,55 zł |
Citizen Designer: Perspectives on Design Responsibility
ISBN: 9781621536406 / Angielski / Miękka / 312 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Balancing Social, Professional, and Artistic Views What does it mean to be a designer in today's corporate-driven, overbranded global consumer culture? Citizen Designer, Second Edition, attempts to answer this question with more than seventy debate-stirring essays and interviews espousing viewpoints ranging from the cultural and the political to the professional and the social. This new edition contains a collection of definitions and brief case studies on topics that today's citizen designers must consider, including new essays on social innovation, individual advocacy,...
Balancing Social, Professional, and Artistic Views What does it mean to be a designer in today's corporate-driven, overbranded global consu...
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cena:
121,39 zł |
Exhibit Design That Works: Create a Trade Show Display that Gets Noticed & Gains Clients
ISBN: 9780971290563 / Angielski / Miękka / 150 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Don't buy another exhibit display until you read this book Stop wasting money on displays that aren't effective, or worse yet, could damage your company brand. Inside this guide, you'll discover how you can: - Avoid the most common -- and not always obvious -- mistakes in exhibit design Don't buy another exhibit display until you read this book Stop wasting money on displays that aren't effective, or worse y... |
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81,93 zł |
The Package Design Book
ISBN: 9783836555524 / Angielski / Twarda / 672 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. As the first thing a consumer sees when looking at a product, the packaging can make or break a sale. Each year, the Pentawards celebrate the underrated art of package design by recognizing the most influential pieces from around the world. Featuring hundreds of works and with key pieces described in detail, this book brings together the lucky...
As the first thing a consumer sees when looking at a product, the packaging can make or break a sale. Each year, the Pentawards celebrate the underrat...
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cena:
90,72 zł |
Fading Ads of Detroit
ISBN: 9781467138772 / Angielski / Miękka / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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104,29 zł |
The Ultimate Real Estate Marketing Idea Book
ISBN: 9780983052937 / Angielski / Miękka / 178 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
1095,17 zł |
Luxury and Visual Culture
ISBN: 9781474239530 / Angielski / Twarda / 248 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
492,77 zł |
Luxury and Visual Culture
ISBN: 9781474246033 / Angielski / Miękka / 248 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
145,18 zł |
The Last Thunk
ISBN: 9780990619475 / Angielski / Miękka / 278 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
86,94 zł |