The completely-updated third edition of the classic 'bible of Yellow Pages advertising." Expert answers, based on the latest research, to all the questions Yellow Pages advertisers ask-and to those they never ask but should. .How much should I be spending? .What kind of ads should I have? .How big should those ads be? .What headings should I be under? .What directories (print and/or online) should I be advertising in? How important is ad placement? What about color? How can I make cheaper ads work for me? How can I be sure my Yellow Pages ads are working? Plus a complete step-by-step program...

Transform the ugly truth into beautiful sales

Afraid to talk to your customers about the potential negatives of your product or service? After you read "No Lie--Truth Is the Ultimate Sales Tool," you won't be able to keep your mouth shut."" This straight-talking primer for sales professionals introduces a powerful new approach to winning customers' trust instantly and selling more, more, "more!" And not just down the road but right now, in the account today.

Drawing upon his years of experience working with, Verizon, Budget Rent a Car, American Express, PepsiCo, and other top shops...

"An entertaining allegory about wholeness and unification of the self." --John Shirley, author, The Eclipse Penumbra

This contemporary cult classic ranks with the best, most imaginative, and most inspirational novels of the genre. It has been favorably compared to Dune and The Postman (the books not the movies). The story takes place in a decaying city of the future, a city that is in the process of devouring itself. The heroes--a young man and woman--escape their rough lives on the streets only to be trapped between a parasitic government and an insane...

Maher translates the ten lessons of highly successful salesmanship into success in business.