Kategoria BISAC: Design >> Graphic Arts - General

Design and Designing will provide the reader with a very broad and critical understanding of what is an essentially practical subject. Designing today is less a craft and more a part of the knowledge economy. It's all about knowing how to acquire knowledge and how to creatively apply it.

Design and Designing covers the design process, modeling and drawing, working with clients, production and consumption, sustainability, professional practice and design futures. Chapters are written by expert teachers and practitioners from around the globe, each aiming to present an...

In a unique board binding that mimics a sketchbook, Drawing Ideas...

The Graphic Design Reference & Specification Book should always be next to a designer's computer. Completely practical with only the most needed information, this valuable book provides designers with all the little details that can make or break a design, such as how much space to leave in the gutter when designing barrel folds, how to layout a template for a box, and the ratios of each part, as well as metric conversion charts, standard envelope sizes in the USA, Europe, Canada and Asia, and much more. This hardworking handbook is compact and accessible and is a must-have for any...

From the role of every person on the design team to the importance of color to where to research ideas, a comprehensive guide to the visual aspect of storytelling

Design is at the essence of storytelling, but how does a production find its style and identity? This book explains how to approach design, whether for film, television, video promo, or commercial making, and introduces the techniques needed to make ideas happen. Through theory and practical exercises, it looks at design in a different way and shows how the simplest decisions can become powerful ideas on screen. It explains how...

Foundations of Design by Jeff Davis provides a straightforward examination of the basic principles of two-dimensional design. Written in a clear and concise style, this textbook presents the elements of design in a logical order, with each chapter building on the next. The book employs a highly visual design with numerous diagrams that elegantly illustrate the fundamental design concepts. The diagrams are paired with relevant examples of contemporary art that connect theory to application.

Foundations of Design has been written to...

In our current screen-saturated culture, we take in more information through visual means than at any point in history. The computers and smart phones that constantly flood us with images do more than simply convey information. They structure our relationship to information through graphical formats. Learning to interpret how visual forms not only present but produce knowledge, says Johanna Drucker, has become an essential contemporary skill.

Graphesis provides a descriptive critical language for the analysis of graphical knowledge. In an interdisciplinary study fusing digital...

Die zeichnerische Umsetzung, Darstellung und Prasentation von Entwurfsideen zahlt -trotz CAD - immer noch zu den elementaren handwerklichen Voraussetzungen des Architekturberufs. Die zeichnerische Skizze bleibt weiterhin wichtigstes Arbeitsmittel im Entwurfsprozess und bildet die unverwechselbare "Handschrift" des Archtitekten. Das Buch setzt an bei den elementaren Schwierigkeiten des Anfangers und prasentiert unkompliziert den Vorgang der Bildfindung in seinen Einzelschritten: Andenken/Anskizzieren - Konzipieren/Konstruieren - Komplettieren/Prasentieren. Angesprochen werden dabei...