Kategoria BISAC: Computers >> Internet - Web Design

Many companies still approach Search Engine Optimization (SEO) and paid search as separate initiatives. This in-depth guide shows you how to use these programs as part of a comprehensive strategy not just to improve your site s search rankings, but to attract the right people and increase your conversion rate.

Learn how to measure, test, analyze, and interpret all of your search data with a wide array of analytic tools. Gain the knowledge you need to determine the strategy s return on investment. Ideal for search specialists, webmasters, and search marketing managers, Mastering...

The absolute cutting edge for application development at the moment is using Macromedia's Flash MX (the premier software for designing fantastic looking interfaces) with Microsoft's .NET framework (tremendously powerful server-side technology).

Combining these technologies has been greatly aided by the release of Macromedia's Flash Remoting MX, which is covered fully in this book. Designers and developers involved in the creation of this technology impart their knowledge to you in this book through extensive case studies.

Flash Remoting is not the only way to combine these...

Build beautiful interactive maps on your Drupal website, and tell engaging visual stories with your data. This concise guide shows you how to create custom geographical maps from top to bottom, using Drupal 7 tools and out-of-the-box modules. You'll learn how mapping works in Drupal, with examples on how to use intuitive interfaces to map local events, businesses, groups, and other custom data.

Although building maps with Drupal can be tricky, this book helps you navigate the system's complexities for creating sophisticated maps that match your site design. Get the knowledge and...

How do you transform user interface designs created in Photoshop or Illustrator into interactive web pages? It's easier than you think. This guide shows you how to use Adobe Flash Catalyst to create interactive UIs and website wireframes for Rich Internet Applications--without writing a single line of code.

Ideal for web designers, this book introduces Flash Catalyst basics with detailed step-by-step instructions and screenshots that illustrate every part of the process. You'll learn hands-on how to turn your static design or artwork into working user interfaces that can be...

This short SitePoint book provides readers with a fun and yet practical introduction to Sinatra, a framework that makes web development with Ruby extremely simple. It's not intended to be a completely comprehensive guide to the framework or an in-depth Ruby tutorial, but will quickly get you up to speed with Sinatra and give you the confidence to start experimenting on your own.

The book is built around a real-life example project: a content management system. It's a fun and easily understandable project that is used to demonstrate the concepts outlined in the book in a practical...

Get a Jump Start on JavaScript today

JavaScript is a key technology in modern web development, enabling you to craft interactive, usable and engaging experiences for your users.

In just one weekend with this SitePoint book, you'll learn how to:

• Use JavaScript to solve real world problems: build forms, track user events and craft animations
• Use JavaScript with HTML5 and CSS3
• Build an entire JavaScript-powered application from scratch: a task management application

Plus you'll discover how to use modern techniques such as Canvas and...

Get a Jump Start on PHP today

PHP is a key server-side technology in web development, enabling you to quickly and simply develop interactive, usable and engaging websites and applications.

In just one weekend with this SitePoint book, you'll learn how to:

• Install all of the software you need to begin developing PHP applications
• Understand PHP functions and syntax
• Build a complete, working PHP application from scratch: a simple social networking app

Jump Start Rails provides you with a fun and yet practical introduction to Rails, an incredibly popular framework that makes it possible to quickly develop incredibly powerful web applications with Ruby. This short book covers Rails 4, the latest version of the framework, and while it's not intended to be a completely comprehensive Rails guide or an in-depth Ruby tutorial, it will quickly get you up to speed with Rails and give you the confidence to start experimenting on your own.

The book is built around a real-life example project: a personal portfolio site. It's a fun and...

Grasp the fundamentals of web application development by building a simple database-backed app from scratch, using HTML, JavaScript, and other open source tools. Through hands-on tutorials, this practical guide shows inexperienced web app developers how to create a user interface, write a server, build client-server communication, and use a cloud-based service to deploy the application.

Each chapter includes practice problems, full examples, and mental models of the development workflow. Ideal for a college-level course, this book helps you get started with web app development by...

This book teaches all of the essentials for designing and creating a simple, professional-looking website for any library. By using cut-and-paste templates from familiar software programs, readers can create complex websites in short order--without learning confusing HTML coding. Three final chapters cover using style sheets, address the potential benefits of HTML5, and overview content management system based websites. By using this guidebook as a reference, even those without previous knowledge about web design will possess enough basic information to create a great web page--and, with a...

CorelDRAW X The Official Guide is the one-stop tutorial/reference for learning how to create gorgeous graphics for a variety of print and web uses. Veteran graphic designer and author Gary Bouton shows you how to use the new product features, and shows off beautiful graphics and techniques in this Corel-authorized guide. Packed with examples and techniques, this book delivers details no CorelDRAW user can afford to be without

Ideal for beginners through experts...

Add professional-level video to your Web communications toolbox with a complete understanding of the process, potential and limitations of Web video. Step up from the mini-cam experience with this solid introduction to professional planning and production techniques, ensuring that your video meets the same standards you set for every other communication program element. Audio, lighting, editing, encoding, are just a few of the essentials you learn how the pros produce top notch video for the Web. The companion Web site includes planning and production templates, demo files, and blog...