A source book of proven tips and techniques to make your writing clearer, simpler, and more memorable.

The second part of the book consists of more than 1500 recommendations for cuts, changes, and comparisons that editors make to produce writing that is concise and effective

Whether you are composing a Web page on the Internet or agonizing over an annual budget report, these books are the key to clarity, accuracy, and economy in any writing task.

Explores the essentials of solid, point-based paragraphs, with chapters on unifying each paragraph around one point, developing paragraphs in a variety of interesting ways, binding sentences within the paragraph, and creating smooth transitions. A catalog of exemplary paragraph patterns, supported with clear diagrams, gives readers models to follow and options to consider.

Offers more than 100 model sentence types in a catalog format, giving writers many interesting and provocative ways to say what they mean. Writers looking for a more striking way to open a sentence will find these options: the announcement, the editorial opening, the opening appositive, the opening absolute, and the conjunction opening, among others. Examples of each sentence type ensure the reader's understanding of the concepts.

In today's society, a wealth of information can be obtained at the touch of a button. But while information is abundant, time, unfortunately, is not. How do you present your material in a way that grabs--and holds--the attention of your audience? Whether you are writing a report, drafting email, creating a Power Point presentation, or building a Web site, this book shows how to use language that is easily accessible, never oppressive. It explains how to organize content in progressive, digestible detail, allowing readers to navigate a document's contents and to move quickly to areas of...