Kategoria BISAC: Computers >> Management Information Systems

Digitalisierung und Miniaturisierung von informations- und kommunikationstechnischen Funktionselementen schreiten rasch voran. Die allgegenwartige digitale Assistenz fur den Menschen beginnt Realitat zu werden. Das Tempo der technischen Entwicklung und die Erprobung neuer unterstutzender Dienste macht eine Auseinandersetzung mit der Frage erforderlich, wie dieser Fortschritt in nachhaltiger Weise zum Nutzen des Menschen gestaltet werden kann und welche Besonderheiten auf dem Weg dorthin zu beachten sind. Der MUNCHNER KREIS hat mit hochrangigen Fachleuten aus Wissenschaft und Industrie...

The Anonymous Elect is the book that restores market research to its original condition and bestows it its full interdisciplinary rights. It asks questions that address market researchers and sociologists as well as psychologists, linguists and specialists in marketing and communication: Is there a language of online panel communication? What does this language say about the relationship between the online researcher and the online respondent? To what extent has the online medium increased the self-awareness of today s respondents to research studies?
A memorable experiment in writing,...

Market-Oriented Technology Management develops fundamentals of technology cycles, technology acquisition, core technology management, and technology policy. These principles enable managers to find, acquire and develop technologies, add value to them, and make a profit in the environment of short life cycles and rapid price reductions typical of the electronics, semiconductor, and other globally hypercompetitive industries. Examples from high technology companies illustrate the application of these principles in the context of current industry issues.
The book has been tested in courses...

Der Begriff "Open-Source-Software" wurde vor knapp zehn Jahren gepragt und hat inzwischen eine feste Position im IT-Markt erobert. Heute wird Open-Source-Software von praktisch allen im IT-Markt vertretenen Unternehmen entwickelt. In dem vorliegenden Buch werden folgende Fragen erortert: Wie wirkt sich die zunehmende Verbreitung und Nutzung von Open-Source-Software und offenen Standards auf Wettbewerb aus? Konnen wirtschaftspolitische Manahmen die Vorteile eines offenen Wettbewerbs und die Nutzung neuer Innovationspotenziale unterstutzen? Es wird ein Beitrag geleistet zum okonomischen...

This book will help organizations who have implemented or are considering implementing Microsoft Dynamics achieve a better result.

It presents Regatta Dynamics, a methodology developed by the authors for the structured implementation of Microsoft Dynamics. From A-to-Z, it details the full implementation process, emphasizing the organizational component of the implementation process and the cohesion with functional and technical processes."

This book identifies the relevant determinants of modern software markets, and incorporates these in a simulation model that provides the basis for an integrated theory of software markets. The novel approach overcomes the deficiencies of existing approaches such as Network Effect Theory or Models of Network Diffusion, which do not sufficiently explain the phenomena of modern software markets. Here, the focus is on software for data manipulation, storage, and/or transmission in the corporate world. Based on a study of the largest 1000 German and US companies, the author presents a...

After the dramatic failures of the dot coms in 2000 and 2001, many observers were quick to report on the death of electronic commerce. Investor confidence sagged, stock prices of technology firms in nearly all of the related sectors suffered. In reality, the picture is not nearly as dismal as the press would have us believe. E-commerce is not dead, but it has moved beyond its overhyped beginning stage. This book is an effort to sort through the hype, providing a realistic assessment of the state of electronic commerce today, and the important areas of opportunity and challenge for...