Kategoria BISAC: Computers >> Business & Productivity Software - General

Social media can be an incredibly powerful marketing tool that brings a company or organization huge rewards. But for beginners in this new world, the potential risks are also high. Consumers are particularly passionate in the online world; the most active social networkers are poised to be your brand's gushing fans--or your most scathing critics. Both multimillion-dollar profits and self-inflicted PR fiascos are possible via social media.

This guidebook begins by defining "social media," "social networking," and other terms that may be ambiguous, then details what recent market...

In recent years, IT application scenarios have evolved in very innovative ways. Highly distributed networks have now become a common platform for large-scale distributed programming, high bandwidth communications are inexpensive and widespread, and most of our work tools are equipped with processors enabling us to perform a multitude of tasks. In addition, mobile computing (referring specifically to wireless devices and, more broadly, to dynamically configured systems) has made it possible to exploit interaction in novel ways. To harness the flexibility and power of these rapidly evolving,...

Interaction with computers is becoming an increasingly ubiquitous and public affair. With more and more interactive digital systems being deployed in places such as museums, city streets and performance venues, understanding how to design for them is becoming ever more pertinent. Crafting interactions for these public settings raises a host of new challenges for human-computer interaction, widening the focus of design from concern about an individual's dialogue with an interface to also consider the ways in which interaction affects and is affected by spectators and bystanders.

...

In March 1979, a prototype of a 'Compact Disc (CD) digital audio system' was publicly presented and demonstrated to an audience of about 300 journalists at Philips in Eindhoven, The Netherlands. This milestone effectively marked the beginning of the digital entertainment era. In the years to follow, the CD-audio system became an astonishing worldwide success, and was followed by successful derivatives such as CD-ROM, CD-RW, DVD, and recently Blu-ray Disc. Today, around the thirtieth anniversary of the milestone, it is taken for granted that media content is stored and distributed...

The deployment of surveillance systems has captured the interest of both the research and the industrial worlds in recent years. The aim of this effort is to increase security and safety in several application domains such as national security, home and bank safety, traffic monitoring and navigation, tourism, and military applications. The video surveillance systems currently in use share one feature: A human operator must monitor them at all times, thus limiting the number of cameras and the area under surveillance and increasing cost. A more advantageous system would have continuous...

• An introduction to the concepts of enterprise application integration
• A reference on building event-driven applications using Spring Integration
• A guide to solving common integration problems using Spring Integration

What makes this book unique is its coverage of contemporary...