Kategoria BISAC: Computers >> Business & Productivity Software - General

A complete, start-to-finish guide to Google Analytics instrumentation and reporting

Google Analytics Breakthrough is a much-needed comprehensive resource for the world's most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end-to-end learning experience, you'll sharpen your core competencies, discover hidden functionality, learn to avoid common...

This book contains the refereed proceedings of the 16th International Conference on Agile Software Development, XP 2015, held in Helsinki, Finland, in May 2015.

While agile development has already become mainstream in industry, this field is still constantly evolving and continues to spur an enormous interest both in industry and academia. The XP conference series has always played, and continues to play, an important role in connecting the academic and practitioner communities, providing a forum for both formal and informal sharing and development of ideas, experiences, and...

Learn how to form and execute an enterprise information strategy: topics include data governance strategy, data architecture strategy, information security strategy, big data strategy, and cloud strategy. Manage information like a pro, to achieve much better financial results for the enterprise, more efficient processes, and multiple advantages over competitors.

As you ll discover in Enterprise Information Management in Practice, EIM deals with both structured data (e.g. sales data and customer data) as well as unstructured data (like customer satisfaction forms, emails,...

This book constitutes the refereed proceedings of two joint events: the 25th International Workshop on Software Measurement (IWSM) and the 10th International Conference on Software Process and Product Measurement (Mensura), referred to as IWSM‐Mensura 2015 and held in Krakow, Poland, in October 2015. Software measurement is a key methodology in estimating, managing, and controlling

software development and management projects.

The 13 papers presented in this volume were carefully reviewed and selected from 32 submissions. They present various theoretical...

The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data.

Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective.

From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual...

This is the first book to present comprehensive strategies and techniques that enable organizations to take charge of their ERP projects to drive success. The author describes how to become less dependent on outside consultants, significantly reduce implementation and support costs, mitigate project risks, and design business solutions that work for your company.

This book also contains hundreds of tips to create internal project ownership, select ERP software, manage service providers, transfer software knowledge, develop the right implementation strategies, establish a realistic...

The Information Systems Security Officer's Guide: Establishing and Managing a Cyber Security Program, Third Edition, provides users with information on how to combat the ever-changing myriad of threats security professionals face. This entirely updated edition presents practical advice on establishing, managing, and evaluating a successful information protection program in a corporation or government agency, covering everything from effective communication to career guidance for the information security officer.

The book outlines how to implement a new plan or evaluate an...

This book is a practical guide for new agile practitioners and contains everything a new project manager needs to know to get up to speed with agile practices quickly and sort out the hype and dogma of pseudo-agile practices.The author lays out the general guidelines for running an agile project with the assumption that the project team may be working in a traditional environment (using the waterfall model, or something similar).

Agile Development in the Real World conveys valuable insights to multiple audiences:

• For new-to-agile project managers, this book...

This book constitutes revised selected papers from the 9th international Global Sourcing Workshop 2015, held in La Thuile, Italy, in February 2015. The 14 contributions included were carefully reviewed and selected from 40 submissions.

The book offers a review of the key topics in outsourcing and offshoring, populated with practical frameworks that serve as a tool kit to students and managers. The range of topics covered is wide and diverse, but predominately focused on how to achieve success and innovation in global sourcing. The topics discussed combine theoretical and practical...

Der Tagungsband zur vierten Berliner IT-Sicherheitskonferenz 2014 zeichnet zusammenfassend ein aktuelles Lagebild der Security Landschaft. Ausgewiesene Kompetenz- und Entscheidungstrager zeigen Entwicklungen wie die geplante europaische Datenschutzverordnung oder Sicherheitsanforderungen aus Szenarien der Industrie 4.0 auf. Denn es bewahrheitet sich, dass folgende Weisheit angesichts zunehmender Digitalisierung und Vernetzung heute noch gilt: "Tempora mutantur, nos et mutamur in illis," die Zeiten andern sich, und wir andern uns in ihnen.

Technologien entwickeln sich,...