Kategoria BISAC: Business & Economics >> Research & Development

"The most important book for your boss to read this year."

-SETH GODIN

"Empathy, relevance, and affinity-three great concepts to help you make a dent in the universe. Jiwa explains a whole new way to innovate and change the world."

-GUY KAWASAKI

"A must read for any entrepreneur or marketer. It's full of lots of "aha" moments with a concrete tool that you can implement immediately. This book should be added to every marketer's toolkit "

-DIANE DIAZ, Instructor Digital Storytelling & Branding, FULL SAIL UNIVERSITY

"This book and the Story Strategy...

This book is about asymmetric "David & Goliath" partnerships in pharmaceutical R&D--bilateral arrangements in which one partner is a smaller bioscience or academic organization (David) and the other a large multinational corporation (Goliath). The past decade has seen a paradigm shift in how medicines and other therapies are discovered, developed and commercialized. The new distributed model of R&D seamlessly blends external partnerships with in-house efforts to generate innovative medicines and create new value.

Smaller bioscience firms and academia have been both beneficiaries and...

This book is about asymmetric "David & Goliath" partnerships in pharmaceutical R&D--bilateral arrangements in which one partner is a smaller bioscience or academic organization (David) and the other a large multinational corporation (Goliath). The past decade has seen a paradigm shift in how medicines and other therapies are discovered, developed and commercialized. The new distributed model of R&D seamlessly blends external partnerships with in-house efforts to generate innovative medicines and create new value.

Smaller bioscience firms and academia have been both beneficiaries and...

As the third millennium dawns, this world storms and changes unpredictably. Hence, it has become difficult to calculate what to expect on the morrow. Indeed, questions of recovery from innumerable crises (along with any possible rescue plan for humankind from adverse global conditions), are now paramount. After all, dangers such as rapid climate change, water scarcity, not to mention preventable food shortages, obviously shake social stability and economic sustainability on a planetary scale. At the same time, of course, as potential resource-based political conflicts appear on the...

From one of our leading technology thinkers and writers, a guide through the twelve technological imperatives that will shape the next thirty years and transform our lives

Much of what will happen in the next thirty years is inevitable, driven by technological trends that are already in motion. In this fascinating, provocative new book, Kevin Kelly provides an optimistic road map for the future, showing how the coming changes in our lives--from virtual reality in the home to an on-demand economy to artificial intelligence embedded in...

The explosion of published outputs, at least in social science, creates a noisy, cluttered environment which makes meaningful research difficult, as different voices compete to capture the limelight even briefly. Older, more significant contributions are easily neglected, as the premium is to write and publish, not read and...

The Quest for Ascendant Quality was written for everyone who likes a good action story and, especially, for everyone who would like to see themselves in a good action story. Seeing yourself in The Quest for Ascendant Quality is not hard to do because it’s a story of the fundamental need which animates each of us to seek to improve our quality of life through our innovative and creative effort. It is a story about how human aspiration, strategy, quality, and risk interrelate, in a conceptual system, with which people, and thus civilizations, throughout history, have progressively...

Its modelling challenges make quantitative macroeconomics dynamic, yet few books provide macroeconomists with the basic tools to build, solve, and simulate macroeconomic models. Introduction to Quantitative Macroeconomics with Julia facilitates access to fundamental techniques in computational and quantitative macroeconomics. One of its most appealing elements is its focus on the recent and very promising software Julia, which offers a MATLAB-like language at speeds comparable to C/Fortran. It neatly fills the gap between intermediate macroeconomic books and modern DSGE models used...