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Kategoria BISAC: Business & Economics >> E-Commerce - General (see also Computers - Electronic Commerce)
ilość książek w kategorii: 1356
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Online Targeting Und Controlling: Grundlagen - Anwendungsfelder - Praxisbeispiele
ISBN: 9783834925893 / Niemiecki / Miękka / 296 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Das Internet verspricht seit seiner kommerziellen Nutzung den "Gral der Werbewirtschaft" gefunden zu haben: Massenwerbung ohne Streuverluste. Bisher konnte es dieses Versprechen nicht einlosen. Der Einsatz moderner Targeting- und Controlling-Techniken soll dies andern. Targeting und Controlling von Online-Marketing-Manahmen zahlen deshalb zu den wichtigsten Entwicklungsgebieten der kommerziellen Nutzung des Internets und werden in naher Zukunft zentraler Bestandteil vieler Online-Geschaftsmodelle sein. Renommierte Fachvertreter aus Wissenschaft und Praxis setzen sich in diesem Buch mit der...
Das Internet verspricht seit seiner kommerziellen Nutzung den "Gral der Werbewirtschaft" gefunden zu haben: Massenwerbung ohne Streuverluste. Bisher k...
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cena:
197,22 zł |
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Innovative Tools for Business Coalitions in B2B Applications: How Negotiation, Auction and Game Theory Can Support Small- And Medium-Sized Business in
ISBN: 9780857297068 / Angielski / Twarda / 160 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book presents innovative methodologies that can be used to resolve issues raised by the interaction of customers and suppliers in an e-marketplace environment. The presented methodologies have been statistically tested in different market conditions.
This book presents innovative methodologies that can be used to resolve issues raised by the interaction of customers and suppliers in an e-marketplac...
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cena:
383,73 zł |
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Luxury Strategy in Action
ISBN: 9780230354548 / Angielski / Twarda / 220 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century.
Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the estab...
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cena:
230,22 zł |
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McOmmerce
ISBN: 9781908293275 / Angielski / Miękka / 130 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. mCommerce is gaining traction and all of the recent surveys on the subject expect it to continue to grow quickly. However it is little understood. For example, what is the difference between mCommerce and eCommerce on a mobile device? When should a browser based solution be used and when should an app be used? Should a solution include a digital wallet? And, if so, what type of wallet?
Too many organizations are trying to develop and implement an mCommerce strategy without an understanding of the building blocks of such a strategy. They are being left behind by those who have an effective... mCommerce is gaining traction and all of the recent surveys on the subject expect it to continue to grow quickly. However it is little understood. For...
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cena:
97,52 zł |
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Own the Clouds: The First Guide to Investing in Cloud Computing Companies
ISBN: 9781935953210 / Angielski / Miękka / 214 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Own the Clouds: The First Guide to Investing in Cloud Computing Companies, shows you how to sift through all the contenders and invest in those who will define the cloud computing era. This book ramps you up quickly to: Understand the players and why they're important Evaluate the stocks and choose wisely Read the charts and know what needs to be done in seconds
Own the Clouds: The First Guide to Investing in Cloud Computing Companies, shows you how to sift through all the contenders and invest in those who wi...
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cena:
121,47 zł |
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Buy It Now: Lessons from Ebay
ISBN: 9780822352266 / Angielski / Twarda / 336 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In "Buy It Now," Michele White examines eBay and its emphasis on community and social norms, revealing the cultural assumptions about gender, race, and sexuality that are reinforced throughout the site. She shows how instructional texts, rule systems, and advertisements "configure the user," allowing eBay to indicate how the site is supposed to function while also upholding particular values and practices. White details how eBay reinforces stereotypes about gender and sexuality, looking, for example, at descriptions included in wedding dress listings, and how eBay directs individuals to the...
In "Buy It Now," Michele White examines eBay and its emphasis on community and social norms, revealing the cultural assumptions about gender, race, an...
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cena:
459,87 zł |
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Buy It Now: Lessons from eBay
ISBN: 9780822352402 / Angielski / Miękka / 317 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In "Buy It Now," Michele White examines eBay and its emphasis on community and social norms, revealing the cultural assumptions about gender, race, and sexuality that are reinforced throughout the site. She shows how instructional texts, rule systems, and advertisements "configure the user," allowing eBay to indicate how the site is supposed to function while also upholding particular values and practices. White details how eBay reinforces stereotypes about gender and sexuality, looking, for example, at descriptions included in wedding dress listings, and how eBay directs individuals to the...
In "Buy It Now," Michele White examines eBay and its emphasis on community and social norms, revealing the cultural assumptions about gender, race, an...
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cena:
118,79 zł |
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Rapidly Changing Securities Markets: Who Are the Initiators?
ISBN: 9783319545875 / Angielski / Twarda / 122 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
422,11 zł |
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Global Electronic Commerce: A Policy Primer
ISBN: 9780881322743 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Electronic commerce is changing the way businesses and consumers create, sell, and buy products, and the way they communicate and learn. How can policymakers position their countries to take advantage of this new environment? How should policymaking adjust to a more global, more networked, and more information-rich marketplace where relationships and jurisdictions between the governments, businesses, and citizens increasingly overlap? How can governments effectively harness rapidly changing technologies and partner with both domestic and foreign private sectors to reap the greatest benefits...
Electronic commerce is changing the way businesses and consumers create, sell, and buy products, and the way they communicate and learn. How can polic...
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cena:
92,41 zł |
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Targeted Advertising Technologies in the Ict Space: A Use Case Driven Analysis
ISBN: 9783834823953 / Angielski / Miękka / 339 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertising in the ICT space. The author focuses on the technological aspects of targeted advertising, but also covers business and legal aspects. He analyzes the most interesting use cases in the Web, IPTV,... In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue ... |
cena:
191,85 zł |
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Reputation Transfer to Enter New B-To-B Markets: Measuring and Modelling Approaches
ISBN: 9783790828115 / Angielski / Miękka / 229 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. An increasing number of products and services are not differentiated by inherent features, but by the vendors, particularly their reputation and marketing commu- cation. Consequently, a positive reputation provides competing vendors with a virtually inimitable competitive advantage. Contemporary research concerning antecedents and consequences of reputation in the domain of marketing is dominated by branding and line extension issues. Organizations communication efforts and the relation of reputation and the c- munication media are not fully understood; nor have they been challenged up to...
An increasing number of products and services are not differentiated by inherent features, but by the vendors, particularly their reputation and marke...
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cena:
383,73 zł |
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The Internet of Products: An Approach to Establishing Total Transparency in Electronic Markets
ISBN: 9783658009045 / Angielski / Miękka / 263 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This study approaches the difficult problem of providing Internet users with a completely transparent view on electronic markets from a product information accessibility point of view. Robert Neumann analyzes economic, ecological, and societal gains of openly accessible product information in the form of theoretical models. Though many aspects of very different research disciplines have to be investigated to gain a holistic view on the Internet of Products, this thesis reduces the range of involved research topics to product information discoverability related questions.
This study approaches the difficult problem of providing Internet users with a completely transparent view on electronic markets from a product...
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cena:
191,85 zł |
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Modern Entrepreneurship and E-Business Innovations
ISBN: 9781466629462 / Angielski / Twarda / 268 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Technology has emerged as an important component in businesses and organizations by allowing for modern innovations through the internet and other information and communication technologies. Modern Entrepreneurship and E-Business Innovations provides advanced knowledge of e-entrepreneurship and innovation as well as emerging theories, applications and challenges. This book is an essential reference source for researchers, practitioners, and executives interested in a better understanding of a comprehensive framework for e-business and entrepreneurship.
Technology has emerged as an important component in businesses and organizations by allowing for modern innovations through the internet and other inf...
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cena:
1069,58 zł |
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E-Commerce for Organizational Development and Competitive Advantage
ISBN: 9781466636224 / Angielski / Twarda / 338 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. As e-commerce continues to develop, organizations have adopted its technological advancements in order to keep a strategic advantage in the business environment. E-Commerce for Organizational Development and Competitive Advantage provides insight on the challenges related to the management aspects of e-commerce and its influence over organizational development. With the growing applications of electronic commerce technologies, this reference source is vital for educators, researchers, and managers interested in the advantages of this field.
As e-commerce continues to develop, organizations have adopted its technological advancements in order to keep a strategic advantage in the business e...
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cena:
1069,58 zł |
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Breakthrough Social Networking
ISBN: 9781118478981 / Angielski / Twarda / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
97,85 zł |
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Failure Is Obsolete: The Ultimate Strategy to Create Recurring Success in Your Business and Your Life
ISBN: 9781614485070 / Angielski / Miękka / 172 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. What would you do differently if you could predict success or failure on a reliable basis? Would you take action on your ideas faster? Would you feel more confident?
""Failure is Obsolete"" is a recipe for a new kind of experimentation. It's a strategy to help you make better, more successful decisions in your business and your life by testing high-risk decisions in a low-risk environment. With the right parameters in place, you can predict the eventual success or failure of almost any decision you need to make. This is not just another take on business success. Its a whole new... What would you do differently if you could predict success or failure on a reliable basis? Would you take action on your ideas faster? Would you feel ...
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cena:
69,33 zł |
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Digital Erfolgreich: Fallstudien Zu Strategischen E-Business-Konzepten
ISBN: 9783642628276 / Niemiecki / Miękka / 305 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Das Buch diskutiert den Bruckenschlag zwischen "alter" und "neuer" Wirtschaftswelt. Das besondere Augenmerk des Buchs sind europaische Fallbeispiele. Die zweite vollstandig aktualisierte und erweiterte Ausgabe fuhrt das Konzept der erfolgreichen ersten Auflage fort: Ausfuhrungen zu modernen Konzepten der Strategiefindung, der Formung von digitalen Wertenetzen sowie den Aufbau virtueller Gemeinschaften werden an Hand von umgesetzten und erfolgreichen E-Business Projekten illustriert. Die Neuauflage enthalt zwei zusatzliche Kapitel und eine neue Fallstudie zu klassischen Themen, die unter dem...
Das Buch diskutiert den Bruckenschlag zwischen "alter" und "neuer" Wirtschaftswelt. Das besondere Augenmerk des Buchs sind europaische Fallbeispiele. ...
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cena:
161,37 zł |
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The Everything Store: Jeff Bezos and the Age of Amazon
ISBN: 9780316239905 / Angielski / Twarda / 576 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Amazon.com made its mark sending new books quickly in nice, smile-embossed boxes. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the world's store, where everything is available to everyone, usually in 24 hours. To do so, he developed a corporate culture of relentless ambition and drive and revolutionized retail the way Ford revolutionized manufacturing.
Brad Stone has been given unprecedented access to Amazon employees, both current and former, to give readers the first fly-on-the-wall narrative account of the world's largest... Amazon.com made its mark sending new books quickly in nice, smile-embossed boxes. But its visionary founder, Jeff Bezos, wasn't content with being a b...
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cena:
257,43 zł |
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Introduction to Online Payments Risk Management
ISBN: 9781449370671 / Angielski / Miękka / 84 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. If you've been tasked with building a team to handle risk management for online payments (RMP), this practical introduction provides a framework for choosing the technologies and personnel you need. Author and financial services executive Ohad Samet explains the components of payments risk management, and presents a coherent strategy and operational approach. You'll learn the answers to questions you're likely to encounter in the first 18 months of operation, with information that Samet has shaped and tested over several years in the industry. This book is ideal whether you intend to... If you've been tasked with building a team to handle risk management for online payments (RMP), this practical introduction provides a framework fo... |
cena:
73,43 zł |
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Who Owns the Future?
ISBN: 9781451654974 / Angielski / Miękka / 448 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The "brilliant" and "daringly original" (The New York Times) critique of digital networks from the "David Foster Wallace of tech" (London Evening Standard)--asserting that to fix our economy, we must fix our information economy. Jaron Lanier is the father of virtual reality and one of the world's most brilliant thinkers. Who Owns the Future? is his visionary reckoning with the most urgent economic and social trend of our age: the poisonous concentration of money and power in our digital networks. Lanier has predicted how technology will transform our humanity for...
The "brilliant" and "daringly original" (The New York Times) critique of digital networks from the "David Foster Wallace of tech" (London Ev...
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cena:
86,94 zł |
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