Kategoria BISAC: Business & Economics >> Production & Operations Management

This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch. Furthermore, it reviews significant variations concerning other issues such as branding, distribution, product development and the organizational structure of the commercial department. Each chapter features both authoritative, novel concepts suited for global...

The term sustainability has become one of the most significant in the current era. It seems to be ubiquitous amongst academics, politicians, business leaders, media personnel and even the general public. It is no exaggeration to state that it is considered all over the world to be the most pressing issue to be addressed for the long-term future of the planet and its inhabitants. The topic is of course complex, and the issue of sustainability is under much debate as to what it actually is and how it can be achieved, but it is completely certain that the resources of the planet are fixed in...

Companies can achieve success and customer retention not only through the provision of good products but also by offering effective services and developing good relationships with supply chain members. Many business-to-business (B2B) managers think that their customers act rationally and base decisions mostly on price, customer loyalty doesn't enter into the logic. To enhance their competitiveness, many companies outsource various activities, which enable them to improve their operational efficiency, to reduce costs, to focus more on their core competencies and to improve their innovation...