ilość książek w kategorii: 22777
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Aplicação da Modelagem de Equações Estruturais na Pesquisa de Marketing
ISBN: 9786209207495 / Portugalski / Miękka / 296 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
420,01 |
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Applicazione della modellizzazione strutturale delle equazioni nella ricerca di marketing
ISBN: 9786209202377 / Włoski / Miękka / 296 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
420,01 |
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Application de la modélisation par équations structurelles dans la recherche marketing
ISBN: 9786209248443 / Francuski / Miękka / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. La modélisation par équations structurelles (SEM) est une technique multivariée puissante qui permet de tester les relations proposées entre différentes variables. Cet ouvrage présente les principes fondamentaux de la SEM. L'auteur examine le potentiel de la SEM en tant qu'outil permettant de faire progresser la recherche sur la socialisation des consommateurs, tant sur le plan statistique que conceptuel. Cet ouvrage soutient que la SEM est utile pour comprendre la communication comme un ensemble complexe de relations entre variables. De plus, l'auteur expose la possibilité d'examiner...
La modélisation par équations structurelles (SEM) est une technique multivariée puissante qui permet de tester les relations proposées entre diffÃ...
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cena:
420,01 |
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Zastosowanie modelowania równan strukturalnych w badaniach marketingowych
ISBN: 9786209204937 / Polski / Miękka / 296 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
420,01 |
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50 Years of Singapore's Productivity Drive
ISBN: 9789813141179 / Angielski / Twarda / 456 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The year 2017 marks the 50th anniversary of Singapore's national productivity drive. This book provides an authoritative documentation of the key milestones and phases in Singapore's productivity movement, stretching from 1967 to 2017. It documents the various activities that have taken place in the past 50 years, ranging from the Japan-Singapore Productivity Development Project to the national productivity promotion campaigns and programmes to build competencies in enterprises and the workforce.The book provides insights into the lessons learned, and the context for the shifts in emphasis...
The year 2017 marks the 50th anniversary of Singapore's national productivity drive. This book provides an authoritative documentation of the key mile...
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cena:
421,21 |
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Development and Implementation Issues for Managing Sales Performance
ISBN: 9783639517446 / Angielski / Miękka / 260 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The research project concentrates on the issues which an organization faces, in developing and implementing an efficient and cost-effective conceptual framework for measuring and managing sales performance in the automotive retail sector. Due to the global financial crisis, organisations experience an economic downturn. This makes the use of a standard framework which can support their derived action plans of vital importance. This framework would aim to offer a holistic view of the sales performance with accurate results. A review of the literature provided extensive information and analysis...
The research project concentrates on the issues which an organization faces, in developing and implementing an efficient and cost-effective conceptual...
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cena:
424,48 |
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Strategies for Creating a Sustainable UK Farming and Food Industry
ISBN: 9783848483891 / Angielski / Miękka / 560 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book focuses on UK Government policy-making as it pertains to the UK farming and food industry. This sector faces many serious economic problems. In response, the UK Government has developed policies and strategies to create profitable, sustainable and internationally-competitive farming and food chains. One policy has been to promote partnerships. Considerable time and money has been spent on implementing this policy. However, the many initiatives launched have only been partially successful. A key reason for this is that many of those trying to implement partnering have not...
This book focuses on UK Government policy-making as it pertains to the UK farming and food industry. This sector faces many serious economic problems...
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cena:
424,48 |
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The Concept of Supply Chain Agility
ISBN: 9783639707397 / Angielski / Miękka / 264 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Agility has been identified as one of the most salient issues of contemporary supply chain management. Despite its importance, there has been limited theory development in the firm supply chain agility area. This book investigates the impact of firm supply chain agility on the firm's financial performance using secondary, Compustat data. Thus, this research further contributes to theory development by providing a better understanding of how firm supply chain agility impacts firm performance. Relevant managerial implications are also presented.
Agility has been identified as one of the most salient issues of contemporary supply chain management. Despite its importance, there has been limited ...
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cena:
424,48 |
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The institutional dimension of organizations' innovation strategies
ISBN: 9783639711684 / Angielski / Miękka / 308 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Chocolate with chili peppers... unconventional beverage, but what a symphony of flavor nuances This is how this book once was described. So far, it is the first scientific output that assesses the nature and intensity of the impact of institutional environment on organizations' innovation strategies. The research includes 60 innovation variables across 127,674 organizations from 12 core and 19 additional industrial sectors as well as 368 institutional qualities of 123 economies. The findings ring wake-up bells for a number of organizations, especially those not fully utilizing the...
Chocolate with chili peppers... unconventional beverage, but what a symphony of flavor nuances This is how this book once was described. So far, it i...
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cena:
424,48 |
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Privatizaton and Corporate Governance
ISBN: 9783639708820 / Angielski / Miękka / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The impact of privatization on emerging and even advanced economies cannot be understated. What happens when private for-profit entities are tasked with the provision of public services in which quality of service, not profit, is expected to rule the day? Should quality of service be compromised when profits are on the line and shareholders stand to lose the money they have invested in good faith? Is it possible to effectively serve these seemingly conflicting interests? Perhaps. Much is possible with careful and creative approaches to governance--and a healthy dose of ethical business...
The impact of privatization on emerging and even advanced economies cannot be understated. What happens when private for-profit entities are tasked wi...
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cena:
424,48 |
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Logistics Practices in Co-operative Dairies in Gujarat
ISBN: 9783639711080 / Angielski / Miękka / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Logistics is an important aspect for co-operative dairies in Gujarat. The increasingly levels of product variety and customization, the ability to respond to customer orders in a timely fashion can provide a critical competitive advantage, which requires the flexibility in logistics system for dairy products. A hierarchical network of cooperatives in Gujarat increases the complexities to match supply and demand through logistics system, which requires heavy investment in the logistics infrastructure at supply and distribution levels. The focus of this study is managing flexibility of...
Logistics is an important aspect for co-operative dairies in Gujarat. The increasingly levels of product variety and customization, the ability to res...
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cena:
424,48 |
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Internacionalización de empresas españolas hacia Colombia
ISBN: 9783639555127 / Hiszpański / Miękka / 264 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. El objetivo de la investigacion consistio en analizar como las empresas de un pais desarrollado (Espana) utilizan los acuerdos de cooperacion para lograr la internacionalizacion en un pais emergente (Colombia). A partir de la literatura previa al respecto, se derivaron siete proposiciones teoricas. La metodologia cualitativa empleada son los estudios de casos, mediante entrevistas a directivos de ocho empresas de origen Espanol y Colombiano. Los resultados muestran que los acuerdos de cooperacion han sido una agil y solida conexion con la que se alcanza la internacionalizacion, al tener en...
El objetivo de la investigacion consistio en analizar como las empresas de un pais desarrollado (Espana) utilizan los acuerdos de cooperacion para log...
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cena:
424,48 |
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Determinants Of Debt Maturity In Indian Corporate Sector
ISBN: 9783639519129 / Angielski / Miękka / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This research is an ambitious attempt to study the determinants of debt maturity in the Indian corporate sector using panel OLS regression methodology. The corporate debt portfolio analysis discloses that the dominance of traditional debt instruments, predominance of banks, declining trend in the issue of debentures, conservative financing strategies, and absence of innovative and diverse debt instruments for investment, speculation, and risk diversification are the major imperfections prevail in the corporate debt market. The corporate debt market imperfections and the dysfunctional...
This research is an ambitious attempt to study the determinants of debt maturity in the Indian corporate sector using panel OLS regression methodology...
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cena:
424,48 |
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Futures: Prospects
ISBN: 9783639715385 / Angielski / Miękka / 276 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A Concise Guide for Small Retail Investors that includes introduction to futures market, classification of derivatives, index futures, risk in futures and futures market in India. It presents the hypotheses for the study that has been tested with the help of different statistical tools and the results obtained from analysis are discussed. It highlights the Indian Futures Market opportunities and challenges with the help of PEST (Political, Economic, Social and Technological factors) analysis. The present study's conclusion, contribution to this field and the implications of the research are...
A Concise Guide for Small Retail Investors that includes introduction to futures market, classification of derivatives, index futures, risk in futures...
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cena:
424,48 |
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Mechanisms for aligning decisions and incentives in a supply chain
ISBN: 9783639716276 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. It is very well understood and agreed that alignment of incentives among organizations operating in a supply chain plays a critical role in facilitating collaborations. However, not many organizations have the tools to align their decisions and inturn incentives with supply chain partners. This book endeavors to design contract mechanisms in simple supply chain setting which will enable coordination and win-win opportunities for all the businesses in the chain. Specifically, aligning the operational and marketing decisions are covered within the scope of this book.
It is very well understood and agreed that alignment of incentives among organizations operating in a supply chain plays a critical role in facilitati...
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cena:
424,48 |
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Women Empowerment Through Entrepreneurship
ISBN: 9783639667677 / Angielski / Miękka / 280 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book presents an overview of policy, programme and empowerment of women through entrepreneurship. Empowerment of women, women entrepreneurs and empowerment of women through entrepreneurship are some of the issues that we come across frequently. The study based on both the primary and secondary sources of data. A sample of 306 women entrepreneurships spread over manufacturing, trade and service are purposely selected. The primary data is collected through a pre-tested questionnaire specially designed for this purpose by personal interview method. Appropriate tools are employed for...
This book presents an overview of policy, programme and empowerment of women through entrepreneurship. Empowerment of women, women entrepreneurs and e...
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cena:
424,48 |
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C R M - A Study With Reference To Lic (Nellore Division)
ISBN: 9783639669510 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Until the early of 1980s, marketers focused on the acquisition of customers by attempting to develop a better marketing mix than the competition. Today, this paradigm is gradually loosing its position. New approaches are emerging in marketing research. The new relationship marketing paradigm reflects a change from traditional marketing to customer-focused management or market oriented management. Relationship marketing in the service context was first introduced by Berry (1983) to describe a long-term approach to marketing. The Customer Relationship Management is a new strategy in marketing...
Until the early of 1980s, marketers focused on the acquisition of customers by attempting to develop a better marketing mix than the competition. Toda...
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cena:
424,48 |
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Creatividad, accionar gerencial para potenciar del desarrollo endógeno
ISBN: 9783639646658 / Hiszpański / Miękka / 268 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. El presente texto contiene informacion acerca del estudio de la gerencia desde una vision creativa para las organizaciones postmodernas, donde a traves de interacciones dialogicas emergieron de los significados y significantes de los actores sociales, condiciones necesarias para que en las organizaciones surja un nuevo sujeto gerencial creativo, con una praxis centrada en una vision humanistica de amplitud social, productiva y eficiente. Los hechos analizados y sistematizados permitieron descubrir la relacion entre diversas categorias como la del accionar gerencial bajo enfoques creativos en...
El presente texto contiene informacion acerca del estudio de la gerencia desde una vision creativa para las organizaciones postmodernas, donde a trave...
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cena:
424,48 |
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Buying behavior of two wheeler motorcycles in Andhra Pradesh, India
ISBN: 9783639717747 / Angielski / Miękka / 292 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The book "Consumer buying behavior of two wheelers" has been written for the award of degree of Doctor of Philosophy in marketing specialization. The book covers both theoretical explanations and quantitative analysis of the selected objectives and testing of the relevant hypotheses. The contents include: Introduction and methodology, Consumer buying behavior, Growth and development of two wheeler industry, Motivational and socio economic factors impact, Determinants of selection of model and brand, Analysis of post purchase behavior, Summary of findings and suggestions. This book is very...
The book "Consumer buying behavior of two wheelers" has been written for the award of degree of Doctor of Philosophy in marketing specialization. The ...
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cena:
424,48 |
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Livelihood Programmes and Micro Women Entrepreneurship Development
ISBN: 9783639860191 / Angielski / Miękka / 264 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The importance of informal sector cannot be disowned in labour-surplus country like India vis-a-vis in state of West Bengal where employment crisis has taken volcanic shape, and created multiple problems both in socio-economic and socio-political lives. The informal sector, in the form of micro-enterprises, so long having deep attachment with people's culture and economy has now become integral part of the economy of the state and the country due to overall change in economic scenario of the country. West Bengal is no exception to it. With a rich potential traditional background and...
The importance of informal sector cannot be disowned in labour-surplus country like India vis-a-vis in state of West Bengal where employment crisis ha...
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cena:
424,48 |