The book "Consumer buying behavior of two wheelers" has been written for the award of degree of Doctor of Philosophy in marketing specialization. The book covers both theoretical explanations and quantitative analysis of the selected objectives and testing of the relevant hypotheses. The contents include: Introduction and methodology, Consumer buying behavior, Growth and development of two wheeler industry, Motivational and socio economic factors impact, Determinants of selection of model and brand, Analysis of post purchase behavior, Summary of findings and suggestions. This book is very...

Dynamic Source Routing (DSR) is the simple and efficient On-Demand routing protocol in MANET. In DSR, the forwarded data packets are overheard and stored in the intermediate nodes. It aids to avoid up-to-date route information leads to inadequate route lifetime. Therefore, the DSR permits an alternative route for communication when the primary link fails to transmit the data packets. However, it consumes more time to establish an alternative route to the same destination node. In the First fold, a Preemptive DSR (PDSR) and a Link Availability-Based Routing Protocol (LBRP) is proposed to avoid...