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Marketing Imagination: New, Expanded Edition
ISBN: 9780029190906 / Angielski / Miękka / 238 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt -- renowned as the Harvard Business School's "guru of marketing" -- has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay "Marketing Myopia," and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of The...
Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theod...
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cena:
87,75 |
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Strategy in Action: The Execution, Politics, and Payoff of Business Planning
ISBN: 9780029346709 / Angielski / Miękka / 284 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Synopsis coming soon.......
Synopsis coming soon.......
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cena:
87,75 |
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Handbook of Economic Forecasting: Volume 1
ISBN: 9780444513953 / Angielski / Twarda / 1012 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Research on forecasting methods has made important progress over recent years and these developments are brought together in the Handbook of Economic Forecasting. The handbook covers developments in how forecasts are constructed based on multivariate time-series models, dynamic factor models, nonlinear models and combination methods. The handbook also includes chapters on forecast evaluation, including evaluation of point forecasts and probability forecasts and contains chapters on survey forecasts and volatility forecasts. Areas of applications of forecasts covered in the handbook include...
Research on forecasting methods has made important progress over recent years and these developments are brought together in the Handbook of Economic ...
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cena:
623,44 |
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Market Operations in Electric Power Systems: Forecasting, Scheduling, and Risk Management
ISBN: 9780471443377 / Angielski / Twarda / 552 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. An essential overview of post-deregulation market operations in electrical power systems
Until recently the U.S. electricity industry was dominated by vertically integrated utilities. It is now evolving into a distributive and competitive market driven by market forces and increased competition. With electricity amounting to a $200 billion per year market in the United States, the implications of this restructuring will naturally affect the rest of the world. Why is restructuring necessary? What are the components of restructuring? How is the new structure different... An essential overview of post-deregulation market operations in electrical power systems
Until recently the U.S. electricity industry was... |
cena:
850,24 |
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Forecasting Economic Time Series
ISBN: 9780521634809 / Angielski / Miękka / 392 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. David Hendry is one of the world's leading econometricians, and in this major new work he and Michael Clements provide an extended formal analysis of economic forecasting with econometric models: their analysis builds in many of the features of the real world that are often overlooked in traditional, textbook analyses of forecasting. Consequently, Clements and Hendry are able to suggest ways in which existing forecasting practices can be improved, as well as providing a rationale for some of the habitual practices of forecasters that have hitherto lacked a scientific foundation.
David Hendry is one of the world's leading econometricians, and in this major new work he and Michael Clements provide an extended formal analysis of ...
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cena:
228,38 |
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2020 Vision
ISBN: 9780671778156 / Angielski / Miękka / 228 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Information management and biotechnology are reshaping the basic structure of American enterprise. In this bold and innovative analysis, Davis and Davidson explain what these changes mean and how entrepreneurs and executives can preparelenges of tomorrow.
Information management and biotechnology are reshaping the basic structure of American enterprise. In this bold and innovative analysis, Davis and Dav...
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cena:
66,56 |
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The Great Reckoning: Protecting Yourself in the Coming Depression
ISBN: 9780671885281 / Angielski / Miękka / 608 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The 1990s will be a time of political, economic, social, and financial upheaval. But even in a time of crisis, prepared individuals can prosper if they know:
-- the secrets of megapolitics -- how technology will revolutionize economic and social institutions -- which businesses will thrive and which will fail -- how to build a financial foundation in a time of economic crisis The 1990s will be a time of political, economic, social, and financial upheaval. But even in a time of crisis, prepared individuals can prosper if the...
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cena:
145,10 |
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The Collaborative Enterprise: Why Links Between Business Units Often Fail and How to Make Them Work
ISBN: 9780738203102 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. For large companies comprised of multiple product groups or resulting from growth through mergers and acquisitions, the "S" word, synergy, is touted as a great strategic advantage, but more often than not turns out to be a mirage, as managers haggle over turf and the parent company lacks the skills or commitment to recognize, support, and sustain collaboration. So how does a company become more than the sum of its parts? Here, international strategy gurus, Andrew Campbell and Michael Goold, offer an incisive and highly practical approach to overcoming barriers to synergy, evaluating...
For large companies comprised of multiple product groups or resulting from growth through mergers and acquisitions, the "S" word, synergy, is touted a...
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cena:
78,50 |
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Challenge of Organizational Change: How Companies Experience It and Leaders Guide It
ISBN: 9780743254465 / Angielski / Miękka / 556 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In an era of increased global competition, of takeovers, downsizing, restructuring, and even outright failure, managing intelligent organizational change is the most difficult challenge facing business. Kanter, Stein, and Jick present here a comprehensive overview and an authoritative model for how to and, in some cases how not to, institute change in organizations.
Building upon their "Big Three" model of change, the authors focus on internal and external forces that set events in motion; the major kinds of change that correspond to external and internal change pressures; and the... In an era of increased global competition, of takeovers, downsizing, restructuring, and even outright failure, managing intelligent organizational cha...
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cena:
133,32 |
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Strategy Safari: A Guided Tour Through the Wilds of Strategic Mangament
ISBN: 9780743270571 / Angielski / Miękka / 416 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Strategy Safari, the international bestseller on business strategy by leading management thinker Henry Mintzberg and his colleagues Bruce Ahlstrand and Joseph Lampel, is widely considered a classic work in the field. No other book synthesizes the entire history and evolution of strategic management in so lively and entertaining a fashion. Since the initial publication of Strategy Safari, managers, consultants, and academics all over the world have found this book an indispensable and delightful tool--it has been translated into more than ten languages, including Chinese,...
Strategy Safari, the international bestseller on business strategy by leading management thinker Henry Mintzberg and his colleagues Bruce Ahlst...
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cena:
82,47 |
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Next Great Bubble Boom: How to Profit from the Greatest Boom in History: 2006-2010
ISBN: 9780743288484 / Angielski / Miękka / 384 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. For over fifteen years, New York Times bestselling author Harry S. Dent, Jr., has been uncannily accurate in predicting the financial future. In his three previous works, Dent predicted the financial recession of the early nineties, the economic expansion of the mid-nineties, and the financial free-for-all of 1998-2000.
The Next Great Bubble Boom -- part crystal ball, part financial planner -- offers a comprehensive forecast for the next two decades, showing new models for predicting the future behavior of the economy, inflation, large- and small-cap stocks, bonds, key... For over fifteen years, New York Times bestselling author Harry S. Dent, Jr., has been uncannily accurate in predicting the financial future. I...
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cena:
94,21 |
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The Predictors: How a Band of Maverick Physicists Used Chaos Theory to Trade Their Way to a Fortune on Wall Street
ISBN: 9780805057577 / Angielski / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Excerpted in The New Yorker and hailed by the business press, The Predictors is destined to become a classic of its generation--an antic, subversive odyssey into a universe defined by the mystical convergence of physics and finance. How could a couple of rumpled physicists in sandals and Eat-the-Rich T-shirts, piling computers into an adobe house in Santa Fe, hope to take on the masters of the universe from Morgan Stanley? Doyne Farmer and Norman Packard may never have read The Wall Street Journal, but they happen to be among the founders of the new sciences of... Excerpted in The New Yorker and hailed by the business press, The Predictors is destined to become a classic of its generation--an an... |
cena:
94,21 |
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Self-Assessment in Managing for Results: Conducting Self-Assessment for Development Practitioners
ISBN: 9780821361481 / Angielski / Miękka / 52 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The global development community is increasingly recognizing the need to better manage for results, to implement development assistance to achieve results on the ground. This in turn has highlighted the strategic value of performance information at the operational level. The challenges are to provide quality and timely information for decision-making at critical points, and to help development practitioners incorporate the use of outcome information into their business practices. Evaluative exercises help meet these challenges by providing information on outcomes achieved, examining the...
The global development community is increasingly recognizing the need to better manage for results, to implement development assistance to achieve res...
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cena:
39,85 |
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Consequences of Rapid Population Growth in Developing Countries: Proceedings of the United Nations/Institut National d'Études Démographiques Expert Gr
ISBN: 9780844815664 / Angielski / Twarda / 390 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. First Published in 1991. Routledge is an imprint of Taylor & Francis, an informa company.
First Published in 1991. Routledge is an imprint of Taylor & Francis, an informa company.
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cena:
698,25 |
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Scientific and Technological Forecasting
ISBN: 9781410217028 / Angielski / Miękka / 244 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
109,91 |
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Beyond the Core: Expand Your Market Without Abandoning Your Roots
ISBN: 9781578519514 / Angielski / Twarda / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. All companies must grow to survive--but only one in five growth strategies succeeds. In Profit from the Core, strategy expert Chris Zook revealed how to grow profitably by focusing on and achieving full potential in the core business. But what happens when your core business provides insufficient new growth or even hits the wall? In Beyond the Core, Zook outlines an expansion strategy based on putting together combinations of adjacency moves into areas away from, but related to, the core business, such as new product lines or new channels of distribution. These sequences of moves carry less...
All companies must grow to survive--but only one in five growth strategies succeeds. In Profit from the Core, strategy expert Chris Zook revealed how ...
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cena:
127,28 |
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International Operations Simulation
ISBN: 9781416577553 / Angielski / Miękka / 432 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
156,88 |
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Advances in Financial Planning and Forecasting
ISBN: 9780762306343 / Angielski / Twarda / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Part of a series which focuses on advances in futures and options research, this volume discusses a variety of topics in the field.
Part of a series which focuses on advances in futures and options research, this volume discusses a variety of topics in the field.
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cena:
551,20 |
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The Synergy Trap
ISBN: 9781416584650 / Angielski / Miękka / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. With acquisition activity running into the trillions of dollars, the acquisition alternative continues to be the favorite corporate growth strategy of this generation's executives. Unfortunately, creating shareholder value remains the most elusive outcome of these corporate strategies. After decades of research and billions of dollars paid in advisory fees, why do these major decisions continue to destroy value? Building on his groundbreaking research first cited in Business Week, Mark L. Sirower explains how companies often pay too much -- and predictably never realize the...
With acquisition activity running into the trillions of dollars, the acquisition alternative continues to be the favorite corporate growth strategy of...
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cena:
82,27 |
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Placing the Social Economy
ISBN: 9780415260886 / Angielski / Twarda / 160 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Talk about the social economy and the term The Third Way has attained a level of household recognition, especially in America and Britain. Academics and commentators have debated the usefulness of the social economy as a restraint on capitalist excesses with some arguing that the third way is but a poor substitute for a welfare state. This book provides an account of real life experience in a social economy. By focusing on new evidence, it analyzes such themes as: the range of academic and policy expectation that have emerged in the developed world; the policies of New Labour in Britain; and...
Talk about the social economy and the term The Third Way has attained a level of household recognition, especially in America and Britain. Academics a...
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cena:
972,56 |