ilość książek w kategorii: 4838
Lake Martin: Alabama's Crown Jewel
ISBN: 9781589730618 / Angielski / Twarda / 162 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Through many decades, Lake Martin, a symbol of sustenance, has enticed generations of residents, vacationers, and modern retirees to its welcoming shores. This picturesque lake, shaped like a dragon protecting its territory, has witnessed droughts, tornadoes, fishing tournaments, boat races, and even World War II aircraft crashes. Surrounded by its own unique history, Lake Martin also reflects the dynamic personalities of those who sacrificed childhood homes and family land to bring dreams of a prosperous future to fruition.
Before the Tallapoosa River was dammed to feed Lake Martin's... Through many decades, Lake Martin, a symbol of sustenance, has enticed generations of residents, vacationers, and modern retirees to its welcoming sho...
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cena:
145,97 zł |
Operatives Controlling und Budgetierung im Tourismus. Der Budgetierungsprozess eines Hotelbetriebs
ISBN: 9783668042582 / Niemiecki / Miękka / 36 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Bachelorarbeit aus dem Jahr 2015 im Fachbereich Touristik / Tourismus, Note: Sehr Gut, Management Center Innsbruck Internationale Fachhochschulgesellschaft mbH (Tourismus- und Freizeitwirtschaft), Sprache: Deutsch, Abstract: Die forschungsleitende Frage dieser Arbeit lautet: Welche Bedeutung hat das operative Controlling fur ein Unternehmen und welche Rolle spielt dabei der Budgetierungsprozess? Um die Forschungsfrage beantworten zu konnen, muss erst auf folgende Fragen eingegangen werden: Was kennzeichnet das operative Controlling und die Budgetierung? In welche Schritte gliedert sich der...
Bachelorarbeit aus dem Jahr 2015 im Fachbereich Touristik / Tourismus, Note: Sehr Gut, Management Center Innsbruck Internationale Fachhochschulgesells...
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cena:
184,43 zł |
Dark Tourism and Place Identity: Managing and interpreting dark places
ISBN: 9781138651272 / Angielski / Miękka / 296 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Dark Tourism, including visitation to places such as murder sites, battlefields and cemeteries is a growing phenomenon, as well as an emergent area of scholarly interest. Despite this interest, the intersecting domains of dark tourism and place identity have been largely overlooked in the academic literature and this book aims to fill this void. The three main themes of Visitor Motivation, Destination Management and Place Interpretation are addressed in this book from both a demand and supply perspective by examining a variety of case studies from around the world. This edited volume... Dark Tourism, including visitation to places such as murder sites, battlefields and cemeteries is a growing phenomenon, as well as an emergent area... |
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222,92 zł |
Global Airlines
ISBN: 9781138137608 / Angielski / Twarda / 392 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Global Airlines: Competition in a Transnational Industry presents an overview of the changing scene in air transport covering current issues such as security, no frills airlines, open skies agreements, the outcome of the recent downturn in economic activity and the emergence of transnational airlines, and takes a forward looking view of these challenges for the industry.Since the publication of the second edition in 1999 major changes have occurred in the industry. The rules of the game in air transport are now beginning to change; and it is time to take the story forward....
Global Airlines: Competition in a Transnational Industry presents an overview of the changing scene in air transport covering current...
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cena:
684,09 zł |
Valuation of Hotels for Investors
ISBN: 9781138130821 / Angielski / Twarda / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book provides detailed, up-to-date knowledge that will help property professionals become successful in the hotel market. The book includes a range of valuation practices and shows the reader the most effective way to read, manage and work their way through this highly competitive market. The author focuses on current methodology and practice within the hotel market, the market trends and legalities which will change or amplify those practices, and further sets out property investment options with real examples. This book provides detailed, up-to-date knowledge that will help property professionals become successful in the hotel market. The book includes a ... |
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684,09 zł |
Human Resource Management for the Hospitality and Tourism Industries
ISBN: 9781138169067 / Angielski / Twarda / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Human Resource Management for the Hospitality and Tourism Industries takes an integrated look at HRM policies and practices in the tourism and hospitality industries. Utilising existing human resource management (HRM) theory and practice, it contextualises it to the tourism and hospitality industries by looking at the specific employment practices of these industries, such as how to manage tour reps or working in the airline industry. It initially sets the scene with a broad review of the evidence of HRM practice within the tourism and hospitality industries. Having identified...
Human Resource Management for the Hospitality and Tourism Industries takes an integrated look at HRM policies and practices in the tourism an...
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cena:
861,44 zł |
Tourism and Entrepreneurship: International Perspectives
ISBN: 9781138130869 / Angielski / Twarda / 480 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Tourism and Entrepreneurship: International Perspectives provides an innovative, interdisciplinary approach. This book takes, as its central theme, the role of entrepreneurship in the context of regional, local and national tourism development. By engaging with top academics in both tourism and entrepreneurship, this book delivers a cohesive, interdisciplinary examination of the most recent developments in both tourism and entrepreneurship. Several key themes are explored and articulated through the following concepts and issues: tourism, innovation and entrepreneurship;... Tourism and Entrepreneurship: International Perspectives provides an innovative, interdisciplinary approach. This book takes, as its centr... |
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886,78 zł |
Travel and Tourism Public Relations
ISBN: 9781138137912 / Angielski / Twarda / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The opening chapter explains the recent growth of industry PR, and travel & tourism news coverage which today focuses on the considerable economic benefits of the industry. Additionally, it reviews the leading news media that covers the industry, the primary PR tools and audiences, and details the factors leading to PR's new prominence across the industry. It also provides informative sidebars with lists of key industry print media, top travel agencies, plus a Travel Industry Association of America case study of a post-9/11/2001 campaign to restore American confidence in travelling. It also...
The opening chapter explains the recent growth of industry PR, and travel & tourism news coverage which today focuses on the considerable economic ben...
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cena:
886,78 zł |
Special Event Production: The Process
ISBN: 9781138137905 / Angielski / Twarda / 266 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This must-have guide to special event production looks deep the behind-the-scene of an event, and dissects what it is that creates success. It analyses the process - the planning and business aspects to provide a unique guide to producing events. It explains thoroughly, budgeting and resource concerns, planning and cost projections and the role of the well-crafted proposal.Incorporating pedagogical features, this easy-to-read book is packed with photographs, diagrams, flow charts, checklists, sample forms, and real-life examples. It steps through the whole process from the creativity and...
This must-have guide to special event production looks deep the behind-the-scene of an event, and dissects what it is that creates success. It analyse...
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cena:
582,74 zł |
Services Marketing Management
ISBN: 9781138138735 / Angielski / Twarda / 280 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services', to provide an easily digestible approach to the service industry with a specific focus on the management and marketing elements.This new edition has been thoroughly revamped to include pedagogical features such as exercises and mini cases throughout the text to consolidate learning and make it more student friendly. New content has been incorporated to bring the subject matter thoroughly up to date, for example featuring more on the...
Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Serv...
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cena:
760,10 zł |
Stats Means Business: Statistics and Business Analytics for Business, Hospitality and Tourism
ISBN: 9781138132115 / Angielski / Twarda / 374 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. 'Stats Means Business' is an introductory textbook aimed at Business Studies students who require guidance in the area of statistics. It minimizes technical language, provides clear definition of key terms, and gives emphasis to interpretation rather than technique. 'Stats Means Business' enables readers to: * appreciate the importance of statistical analysis in business* understand statistical techniques* develop judgment in the selection of appropriate statistical techniques* interpret the results of statistical analysisThere is an overwhelming need for successful managers to be able to...
'Stats Means Business' is an introductory textbook aimed at Business Studies students who require guidance in the area of statistics. It minimizes tec...
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cena:
557,40 zł |
Cruise Tourism in Polar Regions: Promoting Environmental and Social Sustainability?
ISBN: 9781138967038 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Cruises are the primary form of tourism in the Polar Regions and cruise ship tourism in both the Arctic and Antarctic is expanding rapidly. The industry has moved beyond its infancy, and is now entering a maturing phase with increased numbers and types of vessels, more demanding routes, and more regular and predictable patterns of activity. The increase in cruise activities, and the associated risks of accidents, as well as the potential and actual impacts of the large numbers of tourists in the polar regions bring with it management challenges for sustainable use of these regions. This book...
Cruises are the primary form of tourism in the Polar Regions and cruise ship tourism in both the Arctic and Antarctic is expanding rapidly. The indust...
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cena:
227,98 zł |
Volcano and Geothermal Tourism: Sustainable Geo-Resources for Leisure and Recreation
ISBN: 9781138994119 / Angielski / Miękka / 400 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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227,98 zł |
Tourism Planning
ISBN: 9780415729475 / Angielski / Mixed Media Product / 2156 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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3040,38 zł |
European Gastronomy into the 21st Century
ISBN: 9781138139039 / Angielski / Twarda / 222 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Gastronomy is the art and science of good eating and drinking: a concept that extends outwards to embrace wider notions of tradition, culture, society and civilisation. This book provides a rigorous, well researched and much needed treatment of the subject, systematically outlining: * the development of European gastronomic tradition, and the social, economic, philosophical and geographical contexts of change* the experiences, philosophies and relative contributions of great gastronomes, past and present* the interplay of traditional and contemporary influences on modern gastronomy* the...
Gastronomy is the art and science of good eating and drinking: a concept that extends outwards to embrace wider notions of tradition, culture, society...
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cena:
658,75 zł |
Wine Marketing
ISBN: 9781138133921 / Angielski / Twarda / 376 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features: * 'How to' and 'how not to' case studies based on international examples* A guide to further reading and websites* 'Issues to consider when marketing' section as a means of self-evaluation'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide...
Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicali...
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cena:
886,78 zł |
Destination Brands: Managing Place Reputation
ISBN: 9781138133655 / Angielski / Twarda / 370 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy... This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to d... |
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cena:
886,78 zł |
Entrepreneurship, Business and Economics - Vol. 1: Proceedings of the 15th Eurasia Business and Economics Society Conference
ISBN: 9783319275697 / Angielski / Twarda / 588 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This volume of Eurasian Studies in Business and Economics focuses on latest results from entrepreneurship and SME research, Human Resources, along with a focus on the Tourism industry. The first part deals with topics ranging from entrepreneurial intentions, social entrepreneurship and technological entrepreneurship to EU policies such as the 7th Framework program. Bridging the themes, the second part on Human Resources and General Management deals with human capital issues, labor force education, employer branding and aligning HR practices to knowledge management outcomes. The... This volume of Eurasian Studies in Business and Economics focuses on latest results from entrepreneurship and SME research, Human Resources, along ... |
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cena:
780,00 zł |
Kommerzialisierung im Volunteer-Tourismus. Die Rolle und Umsetzung von Qualitätsstandards
ISBN: 9783668077409 / Niemiecki / Miękka / 84 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Bachelorarbeit aus dem Jahr 2015 im Fachbereich Touristik / Tourismus, Note: 1,3, Hochschule Rhein-Waal, Sprache: Deutsch, Anmerkungen: Es handelt sich um eine anonymisierte Version der Bachelorarbeit. Expertenaussagen werden anonymisiert dargestellt und Anhange samt Interviewtranskripte wurden aus datenrechtlichen Grunden entnommen., Abstract: Wahrend der Fokus der vorwiegend aus dem angelsachsichen Raum stammenden Volunteer-Tourismus-Forschung lange Zeit insbesondere auf den Chancen dieser Reiseform und den Motiven der Volunteer-Touristen lag, werden heute zunehmend die Nachhaltigkeit und...
Bachelorarbeit aus dem Jahr 2015 im Fachbereich Touristik / Tourismus, Note: 1,3, Hochschule Rhein-Waal, Sprache: Deutsch, Anmerkungen: Es handelt sic...
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cena:
281,83 zł |
The Sage International Encyclopedia of Travel and Tourism
ISBN: 9781483368948 / Angielski / Twarda / 1640 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Taking a global and multidisciplinary approach, The SAGE International Encyclopedia of Travel and Tourism brings together a team of international scholars to examine the travel and tourism industry, which is expected to grow at an annual rate of four percent for the next decade. In over 600 entries spanning four comprehensive volumes, the Encyclopedia examines the business of tourism around the world paying particular attention to the social, economic, environmental, and policy issues at play. The book examines global, regional, national, and local issues including...
Taking a global and multidisciplinary approach, The SAGE International Encyclopedia of Travel and Tourism brings together a team of i...
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cena:
2787,02 zł |