Kategoria BISAC: Business & Economics >> Corporate & Business History - General

In this title, first published in 1918, Lord Leverhulme explores the ideas of co-partnership, piece-work, housing, and the benefits of shorter hours of labour. The most notable of these discussions, collected by Stanley Unwin, with a Preface by Lord Haldane, advocates a six-hour day, with two shifts, in all industries in which the overhead charges are equal to or larger than the cost of weekly wages. Lord Leverhulme's view is that the employees work better in a short working day and might produce as much in six hours as in eight hours, and that in any case the machinery could be utilized...

Das Buch -Marketing fur Handelsmarken. Leitfaden fur erfolgreiche Handelsmarkenentwicklung im Lebensmitteleinzelhandel- von Joachim Hurth und Hermann Sievers gibt den aktuellen Stand der Handelsmarkenforschung im deutschen Handel wieder. Die Autoren gehen nach den Grundlagen der Handelsmarkenpolitik auf die Marktbedeutung und auf die Perspektiven von Handel, Hersteller und Konsument ein. Die Konzepte, die von den Akteuren angewendet werden, bilden einen weiteren Schwerpunkt des Buches. Dabei geht es um vorhandene Marketing- und Markenkonzepte und um die Instrumente, mit denen man die...

Recent U.S. Supreme Court decisions in Citizens United and other high-profile cases have sparked passionate disagreement about the proper role of corporations in American democracy. Partisans on both sides have made bold claims, often with little basis in historical facts. Bringing together leading scholars of history, law, and political science, Corporations and American Democracy provides the historical and intellectual grounding necessary to put today's corporate policy debates in proper context.

From the nation's founding to the present, Americans have regarded...

Chartered in 1827 as the country's first railroad, the legendary Baltimore and Ohio played a unique role in the nation's great railroad drama and became the model for American railroading. John W. Garrett, who served as president of the B&O from 1858 to 1884, ranked among the great power brokers of the time. In this gripping and well-researched account, historian Kathleen Waters Sander tells the story of the B&O's beginning and its unprecedented plan to build a rail line from Baltimore over the Allegheny Mountains to the Ohio River, considered to be the most ambitious engineering feat of...

Pierre Wack was head of scenario planning at Royal Dutch / Shell Oil in London for just over ten years. He died in 1997. He was a pioneer of what we know today as scenario planning an alternative and complement to strategic planning.

Scenarios explore a variety of possible futures for examining decisions in organizational planning. Pierre was a unique man with interests in Indian and Japanese cultures and traditions. He travelled extensively and led a unique life that involved long periods of visiting gurus in India and extended sabbaticals in Japan. His experiences with...

This book brings unique perspectives to this key debate by exploring the history of green entrepreneurship since the nineteenth century, and its spread globally in industries including renewable energy, organic food, natural beauty, ecotourism, recycling, architecture, and finance.

The book uses the lens of the extraordinary and often eccentric men and women who defied convention and imagined that business could help save the planet, rather than consume it. The social and religious beliefs that drove many of these individuals are explored as...

This entertaining history doubles as a sophisticated account of the opportunities and challenges facing the modern investor. It follows the rise of...

This three-volume collection contains Veblen's publications in academic journals and other scholarly press. The articles are organized under major chapters covering Veblen's pioneering thoughts on social organization; economic theory; social theory; institutions, social organization and economic performance; contemporary policies and social movements; social applications of evolutionary reasoning. Veblen made numerous seminal contributions on issues as diverse as the social role of science, the economic and social competition between entrepreneurs and engineers as well as a sobering...

This three-volume collection contains Veblen's publications in academic journals and other scholarly press. The articles are organized under major chapters covering Veblen's pioneering thoughts on social organization; economic theory; social theory; institutions, social organization and economic performance; contemporary policies and social movements; social applications of evolutionary reasoning. Veblen made numerous seminal contributions on issues as diverse as the social role of science, the economic and social competition between entrepreneurs and engineers as well as a sobering...

This three-volume collection contains Veblen's publications in academic journals and other scholarly press. The articles are organized under major chapters covering Veblen's pioneering thoughts on social organization; economic theory; social theory; institutions, social organization and economic performance; contemporary policies and social movements; social applications of evolutionary reasoning. Veblen made numerous seminal contributions on issues as diverse as the social role of science, the economic and social competition between entrepreneurs and engineers as well as a sobering...

The United States has been near the forefront of global consumption trends since the 1700s, and for the past century and more, Americans have been the world's foremost consuming people. Informed and inspired by the literature from consumer culture theory, as well as drawing from numerous studies in social and cultural history, A History of American Consumption tells the story of the American consumer experience from the colonial era to the present, in three cultural threads.

These threads recount the assignment of meaning to possessions and consumption, the gendered ideology...

The main theme of this book is that, within contemporary capitalist societies a materialist outlook informed by science has triumphed creating the lack of a spiritual dimension to give meaning and purpose to the activities that are necessary for a capitalist society to function effectively. Capitalist societies are in trouble and need to be restructured to provide for the material needs of all the people who work within the system, not just the one percent, but because of the lack of a spiritual connection with each other and with nature this is not likely to happen.

It has been...

From Aunt Jemima and Uncle Ben to the Jolly Green Giant and Ronald McDonald, corporate icons sell billions of dollars' worth of products. But only one of them was ever a real person--Colonel Sanders of Kentucky Fried Chicken/KFC. From a 1930s roadside cafe in Corbin, Kentucky, Harland Sanders launched a fried chicken business that now circles the globe, serving "finger lickin' good" chicken to more than twelve million people every day. But to get there, he had to give up control of his company and even his own image, becoming a mere symbol to people today who don't know that Colonel...