Kategoria BISAC: Business & Economics >> Nonprofit Organizations & Charities - Marketing & Communications

Membership Essentials is the American Society of Association Executives' flagship guide to all aspects of membership development, recruitment, and retention. One of the five core topics for CAE preparation, membership is a fundamental area central to the role of membership director and association leader. This book is a comprehensive exploration of all aspects of membership, from engagement theory, to membership functions, to infrastructure, and much more. This new second edition has been updated with the most...

The Happy, Healthy Nonprofit presents realistic strategies for leaders looking to optimize organizational achievement while avoiding the common nonprofit burnout. With a uniquely holistic approach to nonprofit leadership strategy, this book functions as a handbook to help leaders examine their existing organization, identify trouble spots, and resolve issues with attention to all aspects of operations and culture. The expert author team walks you through the process of building a happier,...

This new edition of Marketing Management and Communications in the Public Sector continues to provide a thorough overview of the major concepts in public sector marketing and communications, and extends its coverage to topics such as social marketing, co-branding and marketing in developing countries.

Replete with real-world case studies and examples, including new material from the USA, Australia and Asia, the book gives students a truly international outlook and highlights the importance of marketing and communications within the public sector. Additional features include...

This new edition of Marketing Management and Communications in the Public Sector continues to provide a thorough overview of the major concepts in public sector marketing and communications, and extends its coverage to topics such as social marketing, co-branding and marketing in developing countries.

Replete with real-world case studies and examples, including new material from the USA, Australia and Asia, the book gives students a truly international outlook and highlights the importance of marketing and communications within the public sector. Additional features include...

Fool Willing is a playful, practical guide for welcoming and including all communities at the "green table." Putting a happy little kid, a salsa-dancing event planner, and Jane Goodall in the same room,...

Reach your supporters and build your community.

What makes an engaging website? How many social networks do you really need to be on? Are flyers and posters a thing of the past? And why do you even need to market your organisation in the first place?

With Communications for Volunteers, you'll discover the answers to these questions and more. Dr Louise Merrington draws on her experience as a communications consultant, journalist, author and facilitator to provide simple, low-cost ways for community groups to improve their communications and reach their target...