"Business managers: are you considering supporting a worthy cause?
Nonprofit administrators: are you considering looking for a corporate partner?
" Examine ways to reap the benefits--while avoiding the sometimes-hidden pitfalls--of these partnerships
In the last decade, cooperation between businesses and nonprofit organizations has increased dramatically. Businesses, no longer content to simply make contribution to worthy causes, are now working with nonprofits in ways that help them increase their visibility and reach new consumer groups. In this book, top researchers explore...