Kategoria BISAC: Business & Economics >> Nonprofit Organizations & Charities - General

Originally published by Stevenson, Inc., this practical resource offers nonprofit organizations strategies for creating successful and effective publications. Topics include:

• Useful policies, guidelines and publication procedures
• How to produce quality annual reports
• Advice on writing and editing copy
• Tips for taking, managing and incorporating photos and images
• Numerous layout and design ideas
• Advantages of online publications
• Outsourcing considerations
• Evaluating publication effectiveness
• Editorial...

Originally published by Stevenson, Inc., this practical resource offers procedures nonprofits can follow to raise more in annual gift support, monitor and effectively use budgets, and meet or exceed annual gift goals. It includes examples of annual gift proposals, sample reports, planning tools, and more.

Important topics covered include:

• Board responsibility
• Annual giving strategies
• Pledge fulfillment
• Improved donor giving
• Direct mail appeals
• Expanding donor bases
• Annual gift brochures
• Event...

Originally published by Stevenson, Inc., this practical resource provides member organizations with tips, techniques, and best practices to recruit and retain members. It includes dozens of ways to add value to membership packages and winning ideas from other organizations.

Important topics covered include:

• Alternative membership dues
• E-memberships
• Membership incentives
• Strategic partnerships
• Membership coupons
• Premier memberships
• Unique member benefits
• Member contests
• Member communication
...

Originally published by Stevenson, Inc., this practical resource features strategies to recognize those who support your organization's mission, including donors, volunteers, and members. Creative recognition ideas, tips and techniques are presented from a diverse sampling of nonprofit organizations, as are useful forms, reports, and other recognition efforts and programs.

Important topics covered include:

• Special Events
• Outreach
• Individual Donor Recognition
• Media and Communication
• Specialty Awards, including to Diverse Members
...

Originally published by Stevenson, Inc., this practical resource profiles over one hundred successful and profitable events for nonprofit organizations.

Examples of events profiled include:

• Donor luncheons
• Community hospital days
• Award ceremonies
• Fundraising auctions
• Holiday events
• Student dances
• Cocktail parties
• Home tours
• Athletic events
• Boutiques partnerships
• Extreme fundraising events
• Gambling events
• Galas
• College nights
• Women's nights
...

Originally published by Stevenson, Inc., this practical resource features publicity strategies for nonprofit leaders and professionals. It includes techniques and procedures to create awareness, increase visibility, strengthen media relations, and build an organization's reputation. Many successful publicity ideas are given from a variety of nonprofit organizations, along with tips for gaining greater exposure through a variety of media outlets and channels.

Important topics covered include:

• Newsworthy events
• Organizational branding
• Radio...

Originally published by Stevenson, Inc., this practical resource features dozens of cultivation examples and strategies used by various charities and nonprofit organizations to increase major gifts. In addition to useful relationship-building techniques, tips, and procedures, it also includes helpful examples of forms, letters, management reports, and other documents.

Important topics covered include:

• From cultivation to realized gifts
• Researching major gifts
• Factors donors want to know
• Grow your investor pool
• Focused fundraising...

Originally published by Stevenson, Inc., this practical resource provides nonprofit organization with strategies to effectively train volunteers. It includes essential principles and procedures to train and educate new and veteran volunteers, samples of useful forms and resources, and case studies of how other managers train and educate volunteers.

Important topics covered include:

• Rules and regulations
• Creative approaches to training
• Volunteer handbooks
• Continuing education
• Senior training
• Electronic orientation...

Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations attract and engage volunteers and board members in fund development. It includes strategies for identifying and enlisting them in fund development efforts, keeping them engaged and motivated, communication, training and more.

Important topics covered include:

• Expand opportunities for involvement
• Advice for enlisting volunteer solicitors
• Board member responsibilities
• Enable board members to make asks
• Get your board to assume responsibility...

Originally published by Stevenson, Inc., this practical resource provides nonprofit organizations with information on how to use gift clubs to improve fundraising results, procedures for creating or improving gift clubs or levels, and examples of donor clubs and accompanying benefits.

Important topics covered include:

• Multiple levels of membership benefits
• Planned giving
• Giving recognition programs
• Approaches to upgrading members
• Analyzing a member's potential
• Business contributors
• High end donor...

Originally published by Stevenson, Inc., this practice resource provides readers with a wide assortment of strategies aimed at increasing attendance for special events. It includes a variety of techniques to promote events and strategies for attracting the intended constituents.

Important topics covered include:

• Marketing and promoting events
• How to increase ticket sales
• Broadening an event's appeal
• Market special events with new mobile applications
• Offering transportation to increase attendance
• Social media promotion
...

Originally published by Stevenson, Inc., this practical resource provides nonprofit organizations with ideas and strategies to maximize the impact and effectiveness of their websites. From adding social media or an online press room to driving traffic or enhancing features, this manual has it all.

Important topics covered include:

• Customizable pages
• Guest books
• Incorporating sponsor information
• Social media strategies
• RSS feeds
• Online pressrooms
• Online publications
• Website copy
• Blogs
...

Originally published by Stevenson, Inc., this practical resource presents new and creative ways for nonprofit organizations to connect with more members through their websites. It includes proven strategies to help attract more would-be members and great examples of member-related website features from a variety of nonprofit organizations and member associations.

Important topics covered include:

• Virtual chapters
• Personalized web pages
• Blogging
• Online member services
• Publicity
• Webcasts
• Member orientation...

Originally published by Stevenson, Inc., this practical resource provides strategies for nonprofit organizations to connect with more volunteers through their websites. It includes proven techniques for tailoring a website to meet volunteers' needs and provides examples of effective website features from a variety of organizations.

Important topics covered include:

• Essential elements of a volunteer website
• How to target baby boomer volunteers
• How an online conferencing system helps bridge the gap
• Boost online contact through social media
...

Originally published by Stevenson, Inc., this practical resource offers strategies for nonprofit organizations to connect with more donors, members, and volunteers through their websites, and presents examples of successful website features from a variety of nonprofit organizations. It's filled with tips on strengthening relationships, reaching a broader audience, and driving traffic to a website.

Important topics covered include:

• Publicizing membership
• Online donations
• Blogging
• Membership kits
• Sponsorship promotion
• Donor...

Originally published by Stevenson, Inc., this practical resource helps nonprofit professionals improve presentation skills; prepare effective solicitation teams; and train staff, volunteers and board members on the ask. It also gives expert advice on approaching donors for major gifts, tailoring individual proposals, and improving efforts to solicit major gifts.

Important topics covered include:

• Closing techniques
• Donor communication
• Overcoming call reluctance
• The science of asking questions
• Negotiation skills
• Setting the...

Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals tips, techniques, and best practices for improving communication efforts with donors, members, and volunteers. It also provides examples of successful communications plans from a range of nonprofit organizations.

Important topics covered include:

• Effective communications plans
• Blogs that work
• Effective newsletters
• Direct marketing success
• Brown bag meetings
• CEO/Director involvement
• Brochure templates
...

Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations generate more endowment gifts. This resource provides step-by-step procedures to help build endowments, ideas and approaches to raise needed funds, actionable tips and techniques, and helpful charts, forms, and useful examples.

Important topics covered include:

• Annual endowment goals
• Endowment FAQs
• Endowed scholarships community engagement
• Marketing endowment opportunities
• Donor cultivation
• Named gifts
• Board member...

Originally published by Stevenson, Inc., this practical resource provides great ideas and techniques to retain more of your volunteers and members, including step-by-step plans to create a retention plan that helps strengthen and increase your volunteer and membership base.

This resource contains dozens of actionable techniques and procedures for retention, including strategies to develop member loyalty, communicate better, offer unique benefits, and avoid volunteer burnout. Successful ideas and programs from other organizations are presented, such as incentive programs, retreats...

Originally published by Stevenson, Inc., this practical resource is designed specifically for volunteers and serves as a helpful training tool for those nonprofit professionals who manage or work with volunteers in any capacity. This resource will help educate and inspire volunteers to:

• Recruit others, including friends, relatives and business contacts, as volunteers
• Plan and manage events and projects more effectively
• Manage other volunteers and conduct meetings with greater confidence
• Strengthen their leadership skills
• Better utilize...