Kategoria BISAC: Business & Economics >> Nonprofit Organizations & Charities - General

This book provides non-profit organizations of all sizes and natures with a framework and cost-effective tools to create, execute and evaluate a marketing communications strategy and program. It offers the strategies they need to create dynamic promotional and publicity materials; develop an online presence and personality; gain visibility through speaking opportunities, networking events, and trade and consumer...

Social media has become a must for organizations to master in order to be successful. Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with strategies to harness the power of social media to support their causes and organizations. It's filled with interaction techniques and examples from a variety of nonprofits.

Important topics include:

• Facebook essentials
• Professional networking
• Twitter benefits
• Press releases and media blogs
• Blogs
• YouTube
• Videos and...

Originally published by Stevenson, Inc., this practical resource helps nonprofit leaders and professions discover new ways to forge winning relationships with media professionals, learn what other nonprofits are doing to increase news coverage and build awareness and learn new techniques and procedures to improve media relations.

Important topics covered include:

• The national news
• Interviews
• Free publicity
• Writing news releases
• Avoiding common media mistakes
• Handling negative publicity
• Responding to reporters
...

This unique volume provides new perspectives on assessing the performance of nonprofit organizations whilst meeting the information needs of decision-makers, both internal (such as resource-providers, regulators and clients), and external (including boards, managers, staff and volunteers).

Whilst most discussions of accountability focus exclusively on financial accountability, this title offers a significant contribution to a relatively untouched area by combining the treatment of both evaluation and accountability from a managerial perspective.

With increased interest in the...

Originally published by Stevenson, Inc., this practical resource contains tips, techniques, and best practices for motivating volunteers and maximizing their involvement and productivity with your organization.

Important topics covered include:

• Volunteer goals, orientation, motivation
• Volunteer appreciation and recognition
• Communication
• Teamwork
• Volunteer engagement
• Overcoming volunteer burnout
• Volunteer management

Please note that some content featured in the original version of this title has been...

Optimize your auction to bring in top dollar

Raffles and auctions are a time-honored favorite among fundraising vehicles. When well-organized, these events can bring in sizeable revenue ? but when poorly-run, have the potential to generate debt and much wasted time. Profitable Raffles and Auctions: 72 Ways to Boost your Revenue helps generate top dollar, offering expert tips and advice for getting the most out of your fundraising event. Fresh ideas merge with the perspective of experience to reveal what works, what doesn't, and what you should do differently to stand...

Originally published by Stevenson, Inc., this practical resource covers a wide variety of strategies to help garner more attention and support for nonprofit events. In addition to tips, techniques, and best practices, it includes examples successfully used by other nonprofit organizations and associations.

Important topics covered include:

• Event publicity
• Leveraging important dates and anniversaries
• Employee retirement
• Awards
• Supporter engagement
• Celebrity involvement
• Grand openings
• Guest engagement
...

Originally published by Stevenson, Inc., this practical resource presents nonprofit organizations with information on how to secure major gifts, including expert advice on how to identify and approach donors and tips, techniques, and best practices for soliciting major gifts.

Important topics covered include:

• Pursuing estate gifts
• Assessing donor preferences
• Leveraging existing endowments
• Naming opportunities
• Promoting bequests
• Soliciting major gifts
• Strategies for first-time donors
• Donor communication
...

Originally published by Stevenson, Inc., this is a step-by-step guide for launching effective planned gifts programs. Readers will learn how to plan and set goals, identify prospects, build mailing lists, involve volunteers, publicize planned gifts, build awareness, recognize donors, and more.

Important topics covered include:

• Estate gift modeling
• Advisory councils
• Testimonials
• Deferred payments
• Promoting bequests
• Planned gift expectancies
• Cultivating agents of wealth
• Building prospect lists
...

Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with advice on increasing media exposure, preparing staff to handle media inquiries, and tips and best practices for preparing for media interviews.

Important topics covered include:

• Copy writing
• Media buyers
• Rural media
• Interviews
• Press releases
• Conferences
• Client spotlights
• Crisis preparation
• Media relation policies
• Press release policies
• Social media
• Strategic...

Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with proven methods and techniques for increasing revenue from first-time gifters. It delivers step-by-step procedures for motivating nondonors to give and explains how to increase success through direct mail, calls, phonathons, events, online giving, and more.

Important topics covered include:

• Motivating non-donors
• Attracting first-time corporate donors
• Annual giving strategies: Restricted gifts
• Employee giving
• Social media...

Originally published by Stevenson, Inc., this practical resource presents a variety of recruitment strategies including: how to identify and target particular types of volunteers, procedures for enlisting groups of volunteers, techniques for recruiting through publicity and the media, and more. Examples of useful forms, letters, and brochures used to attract volunteers are also included.

Important topics covered include:

• Low-tech recruitment efforts
• Retirement outreach
• Minority outreach
• Overcoming recruitment obstacles
• Volunteer...

Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations discover ways to promote naming gifts, identify new naming gift opportunities, and successfully close more naming gifts. It includes easy to understand procedures for establishing or enhancing naming giftplans, examples of practical and creative naming gift opportunities, strategies or marketing named gifts, and examples of what various nonprofit organizations have done to increase named gift.

Important topics covered include:

• Naming opportunities
• Essential elements...

Originally published by Stevenson, Inc., this practical resource features strategies for nonprofit organizations to plan, celebrate, and engage constituents in milestone events.

Important topics covered include:

• Community engagement
• Fundraising
• Planning and preparation essentials for yearlong events
• Inauguration ceremonies
• Facility dedications
• Organizational collaboration
• Recognition programs
• Celebrity events
• Talent competitions
• Time capsules
• Grand re-openings
• Celebrating...

Originally published by Stevenson, Inc., this practical resource helps nonprofit leaders and professionals pursue challenge gifts and grants, enhance donor bases and existing donors, and discover new and creative ways to use challenge gifts. In addition to step-by-step procedures on how to secure more challenge gift and grants, examples are given of what various nonprofit organizations have successfully accomplished with challenge gifts.

Important topics covered include:

• Setting up challenge gifts
• Encouraging new donors
• Building endowment funds
...

Originally published by Stevenson, Inc., this practical resource provides strategies for nonprofit organizations to recruit, train, motivate, and reward young volunteers. It addresses:

• Beginning a youth volunteer program
• Tips and techniques to recruit young volunteers
• Connecting with and motivating young people in volunteer efforts
• Benefits and rewards for young volunteers
• Reaching and engaging college-age volunteers

Important topics covered include:

• Volunteer selection guidelines
• Teen incentive...

Originally published by Stevenson, Inc., this practical resource provides nonprofit organizations and their leaders with step-by-step procedures to build and nurture board members who are able and willing to assist with fundraising. In addition to tips, techniques, and best practices to identify and recruit financially capable board members, successful examples from various nonprofit organizations are shared.

Important topics covered include:

• Board nomination committees
• Board member recruiters
• Prospective board member interviews
• Board member...

Originally published by Stevenson, Inc., this practical resource offers nonprofit organizations strategies to recruit, manage and retain volunteers. It includes procedures for screening, orienting, training and motivating volunteers as well as samples of useful forms, policy statements and other examples that the volunteer manager can put to immediate use.

Important topics covered include:

• Background checks
• Volunteer training
• Volunteer checklists
• Volunteer assignments
• Skill-based volunteer programs
• Volunteer motivation
...