Kategoria BISAC: Business & Economics >> Commerce

DISCOVER THE SECRETS OF WHAT MAKES A MEGA-BESTSELLER IN THIS ENTERTAINING, REVELATORY GUIDE
What do Michael Corleone, Jack Ryan, and Scout Finch have in common? Creative writing professor and thriller writer James W. Hall knows. Now, in this entertaining, revelatory book, he reveals how bestsellers work, using twelve twentieth-century blockbusters as case studies including "The Godfather, Gone with the Wind, To Kill a Mockingbird, "and "Jaws." From tempting glimpses inside secret societies, such as submariners in "The Hunt for Red October, "and" "Opus Dei in "The Da Vinci Code, " to...

In Anime's Media Mix, Marc Steinberg convincingly shows that anime is far more than a style of Japanese animation. Beyond its immediate form of cartooning, anime is also a unique mode of cultural production and consumption that led to the phenomenon that is today called "media mix" in Japan and "convergence" in the West.

According to Steinberg, both anime and the media mix were ignited on January 1, 1963, when Astro Boy hit Japanese TV screens for the first time. Sponsored by a chocolate manufacturer with savvy marketing skills, Astro Boy quickly became a cultural icon...

Clothing may not make the man (or woman), but it helps. How clothing as a vestige and artifact and as transmitter of identity moves from one use to another, from one fantasy to another fad, from one literary source to another visual one: these are the concerns of the essays in this volume.

The second in a four-part series charting the social, cultural, and political expression of clothing, dress, and accessories, Exchanging Clothes focuses on the concept of transnational "circulation and exchange"--not only the global exchange of material commodities across time and space but...

Popular conceptions hold that capitalism is driven almost entirely by the pursuit of profit and self-interest. Challenging that assumption, this major new study of American business associations shows how market and non-market relations are actually profoundly entwined at the heart of capitalism.

In "Solidarity in Strategy," Lyn Spillman draws on rich documentary archives and a comprehensive data set of more than four thousand trade associations from diverse and obscure corners of commercial life to reveal a busy and often surprising arena of American economic activity. From the...

As the top-ranking official at the U.S. Department of Defense in charge of economic rebuilding, Brinkley and his organization of hundreds of business volunteers struggled against bureaucratic policies to revolutionize foreign aid by leveraging America's strength--its private sector. In doing so, his team demonstrated success in the midst of failure, and created hundreds of thousands of jobs in areas long written off by the civilian bureaucracy as hopeless.

Reporting directly to Secretary of Defense Robert Gates, Brinkley spent five years overseeing economic improvement in...

The process of investigation is dynamic and fluid. The approach must be reasonable and the investigator flexible. However, in order to be successful, every investigation must have a meaningful purpose and be executed ethically and lawfully.

Inevitably, employers must invest time, money, and patience to ensure they obtain demonstrable and actionable results. To achieve this and reduce the exposure to unnecessary business disruptions and litigation, every workplace investigation must by driven by process.

Investigations in the Workplace, Second Edition...

During the nineteenth century, Yucatan moved effectively from its colonial past into modernity, transforming from a cattle-ranching and subsistence-farming economy to a booming export-oriented agricultural economy. Yucatan and its economy grew in response to increasing demand from the United States for henequen, the local cordage fiber. This henequen boom has often been seen as another regional and historical example of overdependence on foreign markets and extortionary local elites. In The Making of a Market, Juliette Levy argues instead that local social and economic dynamics...