Inter-Organizational Trust for Business-To-Business E-Commerce

ISBN-13: 9781931777759 / Angielski / Miękka / 2003 / 224 str.

Pauline Ratnasingam

Opis

Internet use for business-to-business e-commerce is expected to grow at spectacular rates. Many experts feel that perceived lack of trust in e-commerce transactions on the Internet has contributed to the slow adoption of e-commerce in the recent past. This book provides an avenue for managers and researchers to explore, examine and describe interorganizaitonal trust relationships in e-commerce participation. With the identification of trust behaviours in business relationships this will increase the awareness of e-commerce participants, who can then examine their own and their trading partners' trust behaviours.